McCormick names Studiocom as its AOR

Share this article:

Digital agency Studiocom, a WPP company, was selected June 26 as the interactive agency of record for McCormick & Co. Inc., the world's largest spice company.

The deal states that Studiocom will provide interactive services, in addition to search engine marketing and optimization, media planning and buying strategies. The agency won the business for the remainder of 2007 and throughout 2008.

According to a statement by McCormick, Studiocom was chosen for its innovation.

The agency announced the news just after launching campaigns for other high-profile brands: Mattel and Nestlé. The company works with other food service brands, such as Dunkin' Donuts, Baskin-Robbins, Coca-Cola and Wonka.

Share this article:
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.