McCarthy Manages Automotive Files
McCarthy Media Group Inc., Monroe, WI, was awarded management of the Quadratec catalog buyers and alternative media programs.The Quadratec Essentials catalogs have more than 391,000 buyers of parts and accessories for Jeep, Ford and Dodge vehicles. More than 130,000 catalog requesters also are available.
The file is 95 percent male, and the average order is $143. Selects include geography, recency, gender, credit card and vehicle type.
In addition, the Quadratec Essentials catalog blow-in program places 2.4 million inserts yearly. Its package insert program has 210,000 annually.
Base prices are $95 per thousand for catalog buyers, $85/M for catalog requesters, $40/M for catalog blow-ins and $50/M for package inserts.
