McCain Plans CAN-SPAM Hearing in May

Share this article:
Sen. John McCain, R-AZ, plans to convene a hearing on the effectiveness of the CAN-SPAM Act next month, industry sources said.


The Senate Commerce Committee hearing, originally proposed for this month and now slated for mid-May, likely will examine how effective CAN-SPAM has been at stopping unsolicited commercial e-mail since it took effect Jan. 1, according to e-mail industry representatives.


The spokeswoman for the Commerce Committee did not return calls for comment. The committee has not put the meeting on its official calendar.


Spam-filtering companies report that the flow of spam has been unchanged since the start of the year. According to Brightmail, spam accounted for 63 percent of all e-mail traffic in March, up from 58 percent in December 2003. AOL, however, said it saw a noticeable drop in spam volume beginning in late February and continuing through mid-March.


The hearing would come one month before the Federal Trade Commission is due to submit its report to Congress on the feasibility of implementing a do-not-e-mail registry modeled after the popular no-call list.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.

Atlas Hugged

Atlas Hugged

Facebook's reworking of Microsoft's old ad platform provides marketers with cross-device tracking capabilities and metrics. Will Atlas lift the social network to Googalian heights?

Online Display Spending to Grow $18 Billion in Next Five Years

Online Display Spending to Grow $18 Billion in ...

That's a compound annual growth rate of 13.7%. Offline advertising, meanwhile, will limp along at about 1% a year over the same period, according to Forrester.