McCain, Kerry to introduce privacy 'bill of rights'

Share this article:

In the latest salvo of the hot-button information privacy issue, Sens. John McCain (R-Ariz.) and John Kerry (D-Mass.) said April 11 they will introduce a “bill of rights” intended to protect US citizens' personal information both off- and online.

Dubbed The Commercial Privacy Bill of Rights Act of 2011, the senators indicated that this bipartisan legislation would enhance protection and control of personal information. Both senators have worked on some form of privacy legislation for years. Similar efforts have been introduced in the House.

Kerry is chairman of the Commerce Subcommittee on Communications, Technology and the Internet, while McCain formerly served as chairman of the Commerce Committee. The senators will hold a press conference to introduce the bill on Capitol Hill in Washington, D.C. on April 12 at 12:30 pm.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.