MBS Holds User Forum, Introduces Klondike® 5.5

Share this article:

MBS, a provider of advanced marketing database solutions, yesterday announced the introduction of Klondike 5.5, an enhanced version of its online database solution.

The announcement was made at the MBS' User Forum, Building Better Solutions, held May 23 and 24 at the Inn at East Wind Conference Center, Wading River, NY.

Klondike 5.5 will offer MBS' clients new features and functionality that support their ability to target more effectively and measure results across channels for greater understanding of customer behavior. Key upgrades include advanced data mining, campaign management and report writing enhancements.

Building Better Solutions features an array of speakers, including keynote Michael Tchong of Ubercool LLC. Other speakers include Bloomingdale's Joanna Kartalis, who shared a success story on driving double-digit incremental revenue using Klondike's integrated Quadstone analytical solution, Arts and Entertainment's Mike Marino, who presented on AETN's use of the Net Promoter concept to identify best customers and drive greater customer satisfaction, as well as members of MBS' professional staff.

MBS, a division of World Marketing, Inc., offers a range of outsourced database marketing and customer relationship management solutions.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.