MBNA to Offer Credit Card Supporting Grade Schools Nationwide

Share this article:
MBNA America Bank signed a deal with Shopforschool, an Internet direct marketer, to offer a credit card that will enable consumers to assist the grade school or high school of their choice.


A percentage of purchases made using the Shopforschool Platinum Plus MasterCard will be donated to the cardholder's designated school.


Shopforschool, Minneapolis, is enrolling preferred merchants in the program. Those merchants will be required to provide cardholders with rebates of up to 10 percent on all purchases made with the Shopforschool card. The card will be targeted to parents of school-age children nationwide.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Opinions

App of the Week: Life Organizer

App of the Week: Life Organizer

Life Organizer aims to help users be as productive as possible.

Marketing GloBALLization

Marketing GloBALLization

The Yankees aren't the only team searching for talent overseas.

The Best Birthdays Are Multichannel

The Best Birthdays Are Multichannel

The "best" birthday greetings aren't always the ones with the biggest deals.