May & Speh, Metzler Offer Service for Dereg Marketers

Share this article:
Database management company May & Speh Inc. and Metzler & Associates, a subsidiary of the Metzler Group Inc., a provider of management consulting services to the energy industry, formed Energy Market Connect (EMC).


The joint venture will provide strategic marketing solutions for the energy industry.


"In late 1996, when we decided we were going to become a player in the energy services area, we decided that we needed a partner to help us learn about the industry, even though it may take some time," said George E. Bardenheier Jr., managing director of EMC. "We knew Metzler would have the expertise we needed since they have been a consultant to the energy services industry since 1982."


EMC will counsel retail energy providers -- including utilities and energy service companies -- on marketing strategies to retain customers, acquire customers and expand product offerings. Its initial offering is Energy Database Connect, a suite of database marketing services that offer an integrated, comprehensive solution that transforms corporate objectives into actionable retail mass market plans.


The new company will offer a two-phase process, where Metzler first will "go in on a high-level early on in the process and help the utility customer with how to prepare for deregulation, what product mixes to offer," Bardenheier said. "Then, those consulting services are blended with the execution, implementation and technology skills that May & Speh offer."


EMC will charge companies from $300,000 for basic direct marketing services --where it will buy data for the company and do the file consolidation and the merge-purge -- to $2 million for full-services, including decision support services.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.