May 2013 Issue

Battle of the Brands

Breakfast at Tiffany's or the Red Carpet With Harry Winston?

Diary of a CMO

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Technology Is Changing the Way We Market—and Spend

Banking on Customer Experience Management

40 Under 40: 2013 Call For Entries Now Open!

November 05, 1999

Maxxcom Buys Stake in Accent

Maxxcom Inc., the marketing and communications unit of MDC Corp., Toronto, bought a 50.1 percent stake in Accent Marketing Services for $10 million in cash. Accent, Louisville, KY, is a direct marketing firm that sells database management, graphic design, fulfillment and inbound call center services. With a client roster including Sprint, Sears, Humana and Zenith, Accent projects 1999 revenue to reach $24 million. As part of the acquisition arrangement, MDC said it also owes "additional consideration" on the condition that Accent reaches pre-set earnings goals.