Maxus to handle US and UK media for PowermatMedia and marketing services agency Maxus, part of WPP's GroupM, was awarded the media responsibilities in the US and the UK for Powermat, a wireless charging product. The agency will handle strategic planning, implementation and digital responsibilities for the account after a multiagency review, and work will commence with the product's launch this fall through a multimedia marketing campaign.
The new product line will be available for purchase in retail stores in late 2009. Its proprietary technology is based on a new energy distribution process that enables wireless charging for devices including Blackberrys, iPhones and iPods, as well as laptop computers.
"We chose Maxus because we wanted a dynamic and innovative agency that could deliver media in line with the breakthrough nature of Powermat," said Beth Harrison Meyer of Powermat, in a press release. "We feel confident that we will accomplish our goals and successfully establish Powermat in both the US and UK marketplaces."