MatchLogic, HotSocket Partner on Customer Acquisition Products
Financial terms of the deal were not disclosed.
MatchLogic said it will use HotSocket's Sales-drive Measured and Analyzed in Real Time -- or SMART -- marketing optimization platform to develop online customer acquisition campaigns. MatchLogic is a wholly owned subsidiary of broadband service provider Excite@Home.
"We're looking to solidify our customer acquisition initiatives," said Jon Skinner, senior vice president and general manager of the acquisition marketing products division at MatchLogic. "Our relationship with HotSocket is focused on revenue generation."
HotSocket said it plans to use MatchLogic's ad targeting and customer acquisition products to enhance its SMART system. It also plans to use Excite@Home's ad placements and MatchLogic's DeliverE e-mail program and campaign management services.
"We're in the business of optimizing for conversion," said Dev Bhatia, founder/CEO of HotSocket. "MatchLogic serves up the first step. They get the right banners in front of the right consumers."
He noted that the companies are still testing their systems internally but plan to make their joint services available to the companies' respective clients soon.