Match Logic, House2Home Team Up

Share this article:
Market Logic, St. Petersburg, FL, yesterday announced that it has formed a partnership with House2Home, a division of HomeBase, Irvine, CA, to provide strategic and tactical loyalty marketing programs through customer relationship management (CRM) efforts. As part of the agreement, a retainer is being included that will cover strategic consulting, creative development, programming, analysis and tactical execution management.


According to Market Logic, it will work with House2Home to develop a relationship marketing and loyalty program that provides customers with relevant information and exclusive value-added rewards. The partnership will emphasize communication with the customer in the most relevant manner, including direct mail, targeted e-mail and in-store marketing campaigns.


Prior to this agreement Market Logic has had a nine-year relationship with HomeBase in which Market Logic assisted it in direct marketing tactical executions. It began working with House2Home in September 2000, for its grand opening and early relationship and acquisition programs. The formal commitment and CRM loyalty program efforts began on the first of this month.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.