MasterCard Worldwide launches data services for marketers
MasterCard Worldwide on January 12 announced it has launched Advisors Merchant Solutions, a data analytics and marketing service for clients.
The credit card issuer said the service will help companies understand spending activity, evaluate performance compared with competitors and focus direct marketing campaigns to target the most precise segments and prospects. The service was built on the application of analytic and behavioral modeling techniques.
"We have a long history of working with merchants, and just about every one we speak to states the need for enhanced, actionable information and more effective marketing solutions," said David Clarke, group executive for US commerce development at MasterCard Worldwide. "Advisors Merchant Solutions is in response to that need."
The information is intended for various personnel at merchant companies, from marketing to operations, he said.
The news comes on the heels of American Express' announcement last month of a newly created division called Business Insights. AmEx has long provided data analysis to merchants but the new unit develops solutions for marketers.
