MasterCard to Sponsor Yoyodyne's EZSpree

Share this article:
Online sweepstakes marketer Yoyodyne (www.yoyobiz.com), New York, and MasterCard International announced a partnership that makes MasterCard the marquee sponsor of Yoyodyne's EZSpree promotion (www.ezspree.com). Through the promotion, which starts Aug. 17, discounts of up to 15 percent will be offered to MasterCard cardholders, and a grand prize of a $100,000 online shopping spree eventually will be awarded.


The promotion will provide free traffic to the more than 400 merchants taking part, including Cyberian Outpost, WalMart and Brookstone. Yoyodyne and MasterCard also will offer a resource for online merchants called MerchantToday.com (www.merchanttoday.com), which provides research on products and news for the online retail market.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.