MasterCard to Launch Debit Card Sweepstakes

Share this article:
MasterCard International is expected to debut a multichannel marketing campaign April 15 to increase the use of its debit card products.


The centerpiece of the campaign is the SunStakes Sweepstakes, which offers debit card users a chance to win a number of prizes each time they use their card. The sweepstakes, which runs nationwide through June 30, is the credit card issuer's first nationwide effort on behalf of its debit cards. The SunStakes Sweepstakes offers a 2002 GMC Envoy as its grand prize, a high-performance watercraft and a gas grill.


MasterCard is supporting the sweepstakes with radio spots in select markets, statement inserts, in-branch materials and direct mail.


"This gives people the potential to use their debit cards in other places they may have not thought of before," said Millena Leiningen, MasterCard's vice president of marketing and communications, North American deposit access. "With the statement messaging, issuers can customize it for their cardholders."


The direct mail promoting the contest will be sent out directly by the card issuing banks. MasterCard is providing them with statement inserts and a compact disc containing logos and templates for letters the banks can use to design their own direct mail creative.


"We've also developed microsites for our issuers," Leiningen said. "There's been huge interest in this already."


She said she did not know how many direct mail pieces would go out to support the SunStakes Sweepstakes.


The credit card issuer said about 40 million Americans have MasterCard debit cards.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.