MasterCard, Excite Ink Marketing Deal

Share this article:
MasterCard International, Purchase, NY, and search engine Excite, Redwood City, CA, (www.excite.com) announced the start of a multiyear strategic marketing alliance that will focus on building consumer awareness of the benefits of shopping online.


The agreement makes MasterCard the exclusive payment system sponsor of Excite's Shopping Channel. The companies aim to develop and implement programs and technologies to provide one-stop online shopping. The program aims to educate consumers that shopping on the Web can be fast, easy and safe; to build consumer awareness of the Excite Shopping Channel; and to promote MasterCard as the preferred way to purchase products on the Web.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.