MasterCard Consolidates Smart Card Services

Share this article:
MasterCard International is consolidating its smart card services under the OneSMART MasterCard banner and giving member institutions more of a choice in which applications and services to provide their customers.


MasterCard's technical expertise, marketing support and smart card products and services are now being marketed under the tagline "OneSMART Card. More Smart Choices."


The OneSMART MasterCard program lets MasterCard's members choose the smart card features and benefits that meet their specific program goals. Members can choose from applications such as chip-based credit and debit cards, personal data storage cards, digital ID, e-ticketing and e-couponing and stored value cards. Members can determine which applications and services to bundle with their card programs.


MasterCard also is providing members a marketing and communications platform to raise awareness of smart cards. The marketing program includes joint public relations initiatives, consumer and merchant research, trade advertising, Web site content and consumer education.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Opinions

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Opinions

App of the Week: Life Organizer

App of the Week: Life Organizer

Life Organizer aims to help users be as productive as possible.

Marketing GloBALLization

Marketing GloBALLization

The Yankees aren't the only team searching for talent overseas.

The Best Birthdays Are Multichannel

The Best Birthdays Are Multichannel

The "best" birthday greetings aren't always the ones with the biggest deals.