January 27, 1999
MasterCard Connects With 1travel.com
MasterCard International (www.mastercard.com) and online discount travel service, 1travel.com (www.1travel.com), Zionsville, PA, have entered into a marketing alliance designed to increase traffic to the 1travel.com site while providing consumers with special travel offers, discount packages and upgrades. MasterCard will become the preferred payment system and an exclusive marketing partner with 1travel.com providing MasterCard holders with exclusive travel and entertainment offers, special promotions and other discounts.
As part of the agreement, the 1travel.com site will feature a link to the MasterCard site that will allow shoppers to access information on travel benefits, products and services and MasterCard's ATM locator service. MasterCard also will have preferred status on other 1travel.com Web sites including Lowest Airfares, Car Wiz and Hotel Wiz.