MasterCard Connects With 1travel.com

Share this article:
MasterCard International (www.mastercard.com) and online discount travel service, 1travel.com (www.1travel.com), Zionsville, PA, have entered into a marketing alliance designed to increase traffic to the 1travel.com site while providing consumers with special travel offers, discount packages and upgrades. MasterCard will become the preferred payment system and an exclusive marketing partner with 1travel.com providing MasterCard holders with exclusive travel and entertainment offers, special promotions and other discounts.


As part of the agreement, the 1travel.com site will feature a link to the MasterCard site that will allow shoppers to access information on travel benefits, products and services and MasterCard's ATM locator service. MasterCard also will have preferred status on other 1travel.com Web sites including Lowest Airfares, Car Wiz and Hotel Wiz.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.