MasterCard Connects With 1travel.com

Share this article:
MasterCard International (www.mastercard.com) and online discount travel service, 1travel.com (www.1travel.com), Zionsville, PA, have entered into a marketing alliance designed to increase traffic to the 1travel.com site while providing consumers with special travel offers, discount packages and upgrades. MasterCard will become the preferred payment system and an exclusive marketing partner with 1travel.com providing MasterCard holders with exclusive travel and entertainment offers, special promotions and other discounts.


As part of the agreement, the 1travel.com site will feature a link to the MasterCard site that will allow shoppers to access information on travel benefits, products and services and MasterCard's ATM locator service. MasterCard also will have preferred status on other 1travel.com Web sites including Lowest Airfares, Car Wiz and Hotel Wiz.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.