MasterCard Boosts Ad Spend on Big Companies

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MasterCard International, New York, has begun a print and Internet ad campaign targeting large corporations. It represents a 46 percent rise in the company's advertising spend on this market compared with 2004.


The campaign spotlights the suite of MasterCard Corporate Payment Solutions designed to help companies streamline procurement processes, eliminate paperwork, track spending and analyze financial data.


The effort features the tagline "Helping you find profits in new places." It consists of three ads that have started appearing in current issues of The Economist, Fortune and Purchasing magazines. The headline for one ad is: "Bean Counter. Number Cruncher. Penny-Pincher. Tightwad. What They Really Mean Is Thanks."


The campaign also will appear in BusinessWeek, CFO, Fortune, Treasury & Risk Management and other publications during the year as well as online at sites such as CFO.com, Google, WashingtonPost.com and WallStreetJournal.com.


Chantal Todé covers catalog and retail news and BTB marketing for DM News and DM News.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


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