MasterCard Advisors

MasterCard campaign highlights World Elite benefits

By

MasterCard Worldwide launched an integrated marketing campaign May 16 to promote new features of its World Elite card. The direct mail, email and print effort highlights new Elite benefits, such as a global concierge service, price assure for travelers and exclusive golf packages. The financial services company worked with McCann-Erickson on the initiative's print elements and R/GA on the campaign's online elements and microsite.

Retail sales see modest Q2 growth, but e-commerce fares better: MasterCard

By

US retail sales experienced slow growth during the second quarter of 2010, but e-commerce fared better, according to MasterCard Advisors' SpendingPulse report, released August 12.

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »