MasterCard Worldwide launched an integrated marketing campaign May 16 to promote new features of its World Elite card. The direct mail, email and print effort highlights new Elite benefits, such as a global concierge service, price assure for travelers and exclusive golf packages. The financial services company worked with McCann-Erickson on the initiative's print elements and R/GA on the campaign's online elements and microsite.
US retail sales experienced slow growth during the second quarter of 2010, but e-commerce fared better, according to MasterCard Advisors' SpendingPulse report, released August 12.
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