Mashable To Rev Up Velocity for Marketers

Share this article:

It partners with 360i to help brands forecast what content is about to go viral using its proprietary predictive engine.

Sarah Hofstetter
360i's Hofstetter: "Forging new marketing technologies."

Mashable announced today that it had formed a partnership with 360i to help brands predict viral phenomena using its Velocity predictive analytics engine. The media and technology company says this is the first time it has allowed outside access to Velocity.

“We're combining Mashable's revolutionary tech-driven forecasting model with 360i's deep understanding of marketers' business challenges and how to forge new technologies and platforms, to help brands break through in a very cluttered and fragmented universe of content,” said 360i CEO Sarah Hofstetter in a statement announcing the deal.

Velocity scours the social Web, collects behavioral data of people engaging with digital media, and feeds it into the company's predictive engine to forecast what content is about to go viral. Mashable credits the system with helping Mashable reporters break stories hours before competing outlets.

360i—a digital agency whose clients include companies such as Coca-Cola, HBO, and P&G—will initially have access to the same Velocity dashboard used by Mashable content creators. “The only thing that is certain for marketers is change, which is why we are constantly testing and building new technology innovations that can advance our clients' business goals,” Hofstetter added.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.