Mary Elizabeth Hurn

Direct mail coupon provider Valpak has partnered with eDeals.com to offer printable coupons.

Volkswagen of America named Interpublic Group's Draftfcb its agency of record for CRM on February 17. The agency, hired after a review, will take over duties previously handled by Crispin Porter & Bogusky and Euro RSCG Worldwide.

The nonprofit Asthma and Allergy Foundation of America (AAFA) has launched a PSA-centered effort to raise awareness of the two main causes of asthma, airway constriction and inflammation. The campaign, which has financial and editorial support from pharmaceutical giant GlaxoSmithKline, features TV spots, a microsite, e-mail newsletters and social media.

With a new e-mail agency of record at the helm, family restaurant chain O'Charley's is revamping its e-CLUB e-mail program with a Valentine's Day push.

The nonprofit Lance Armstrong Foundation has launched LiveStrong Quarterly, a custom publication aimed at cancer survivors and their advocates. The magazine was developed by Spot On Media.

Although e-commerce was down slightly last year, significant growth occurred in the search, social and display channels, according to ComScore's 2009 Digital Year in Review.

When search and interactive agency iCrossing launched destination Web sites for Vail Resorts' properties including Vail, Beaver Creek, Breckenridge and Keystone in Colorado and Heavenly in California and Nevada, the goal was to integrate all of Vail's resorts under one umbrella.

Startup CBN Inc. is planning to launch CrazyBidNow.com, an auction and e-commerce site, within the next week. The site will feature live home-shopping broadcasts and penny auctions of consumer electronics devices.

Men's Wearhouse has named Diane Ridgway-Cross SVP and CMO. She joins the company from Mullen Advertising, where she was director of new business and managing partner of Frank about Women, the agency's women-focused consultancy. Men's Wearhouse announced the appointment on February 4.

Nonprofit the National Healthy Mothers, Healthy Babies Coalition and the US Office of Science and Technology Policy are spearheading "Text4Baby," a free mobile health initiative aimed at low-income pregnant women and new mothers. The groups are working with mobile technology platform Voxiva and various mobile providers on the cause effort, which launched February 4.