Mary Elizabeth Hurn

PureCircle, a producer of natural sweeteners, has named Euro RSCG Chicago its integrated agency of record.

Macy's Inc., owner of Macy's and Bloomingdale's, has partnered with American Express to create co-branded credit cards, which will be issued by Citi in the second half of this year. The partnership was announced March 31.

OgilvyOne Worldwide launched a tongue-in-cheek international YouTube contest in search of the world's greatest salesperson on March 30. The winner will receive a three-month fellowship at the agency.

Red 7 Media has combined 'Folio' and 'Audience Development' magazines. 'Audience Development,' which had a frequency of 10 issues per year, is now polybagged quarterly with 'Folio,' which is distributed monthly. 'Audience Development' was first included in Folio's January 2010 issue.

Apparel cataloger and retailer J. Crew signed a three-year contract extension with printer Quad/Graphics last month. Financial terms of the deal were not disclosed. Quad/Graphics will add J. Crew's standalone title for its "Crewcuts" line of children's clothing to its duties.

Unicef, aided by a collection of agency partners, is supporting World Water Week with its "Tap Project," an initiative to raise money for clean drinking water for poor children. The campaign's digital elements include a WAP site created by Photobucket, banner ads and a text-to-donate option.

Fast food chain Back Yard Burgers has named Nashville-based Bohan Advertising/Marketing its agency of record for advertising, marketing and promotional services. The company's previous agency was The Allison Agency in Little Rock, AR.

Full-year 2009 revenue for Havas, parent company of Euro RSCG and Arnold, dropped 8.1% to $1.92 billion. Organic growth was down 7.9% for the year.

Gap Inc. has named Amy Curtis-McIntyre SVP of marketing for its Old Navy brand. She most recently served in the same role at Hyatt Hotels & Resorts. She will report to Tom Wyatt, president of Old Navy, and lead all marketing initiatives for the brand, which specifically targets young mothers shopping on a budget for their families.

The North 6th Agency, specializing in brand communications and marketing, officially opened on March 22. The firm has offices in New York City and nearby Westchester County, and two main divisions: brand communications and career management. It will work on direct marketing on a case-by-case basis.