Most Recent Articles by Mary Elizabeth Hurn
PureCircle, a producer of natural sweeteners, has named Euro RSCG Chicago its integrated agency of record.
Macy's Inc., owner of Macy's and Bloomingdale's, has partnered with American Express to create co-branded credit cards, which will be issued by Citi in the second half of this year. The partnership was announced March 31.
OgilvyOne Worldwide launched a tongue-in-cheek international YouTube contest in search of the world's greatest salesperson on March 30. The winner will receive a three-month fellowship at the agency.
Red 7 Media has combined 'Folio' and 'Audience Development' magazines. 'Audience Development,' which had a frequency of 10 issues per year, is now polybagged quarterly with 'Folio,' which is distributed monthly. 'Audience Development' was first included in Folio's January 2010 issue.
Apparel cataloger and retailer J. Crew signed a three-year contract extension with printer Quad/Graphics last month. Financial terms of the deal were not disclosed. Quad/Graphics will add J. Crew's standalone title for its "Crewcuts" line of children's clothing to its duties.
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