Mary Elizabeth Hurn

Mary Elizabeth Hurn is a former Direct Marketing News reporter.

Most Recent Articles by Mary Elizabeth Hurn

PureCircle names Euro RSCG Chicago its integrated AOR

PureCircle, a producer of natural sweeteners, has named Euro RSCG Chicago its integrated agency of record.

Macy's Inc. to co-brand credit cards with American Express

Macy's Inc., owner of Macy's and Bloomingdale's, has partnered with American Express to create co-branded credit cards, which will be issued by Citi in the second half of this year. The partnership was announced March 31.

OgilvyOne looks for 'world's greatest salesperson' in video contest

OgilvyOne Worldwide launched a tongue-in-cheek international YouTube contest in search of the world's greatest salesperson on March 30. The winner will receive a three-month fellowship at the agency.

'Folio' and 'Audience Development' magazines merge

Red 7 Media has combined 'Folio' and 'Audience Development' magazines. 'Audience Development,' which had a frequency of 10 issues per year, is now polybagged quarterly with 'Folio,' which is distributed monthly. 'Audience Development' was first included in Folio's January 2010 issue.

J. Crew extends contract with Quad/Graphics, adds 'Crewcuts' duties

Apparel cataloger and retailer J. Crew signed a three-year contract extension with printer Quad/Graphics last month. Financial terms of the deal were not disclosed. Quad/Graphics will add J. Crew's standalone title for its "Crewcuts" line of children's clothing to its duties.

More Articles by Mary Elizabeth Hurn

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.