Jan 28, 2008
Data governance practices are essential for managing data as an asset. These practices establish repeatable, measurable business processes and manageable policies for improving data quality. So why do companies continue to struggle with this practice when the proper management of company data will increase revenue, improve customer and partner relationships and company operations, and assist with regulatory compliance issues?
Company of the week Fairfield Marketing Group, Inc.Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
