Martin picks up Tylenol, Motrin accounts

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The Martin Agency has won digital, creative and media planning duties for Johnson & Johnson brands Tylenol and Motrin, an agency spokesperson confirmed.

Incumbent and fellow Interpublic Group agency Deutsch was one of five finalists for the business. Deutsch continues to work with Johnson & Johnson on its baby products business, according to a Deutsch spokesperson.

Calls to Johnson & Johnson were not immediately returned.

The account win was previously reported by Advertising Age.

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