Martin Agency to Develop Women's DM for Schwab
The agency was chosen for the assignment after a review of several shops, including GSD&M, Austin, TX; Lowe Lintas & Partners, New York; and TBWA/Chiat Day, Los Angeles.
Longtime agency pro brings extensive healthcare industry experience to the agency.
A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.
Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.