Martin Agency to Develop Women's DM for Schwab
The agency was chosen for the assignment after a review of several shops, including GSD&M, Austin, TX; Lowe Lintas & Partners, New York; and TBWA/Chiat Day, Los Angeles.
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.
But is its performance enough to win the desired results?
It's time for marketers to think more like scientists, and evolve and adapt through experimentation.