Martin Agency hires Norman as CCO to oversee direct marketing

Share this article:
John Norman
John Norman

The Martin Agency announced this week that it has hired John Norman as its chief creative officer. Currently executive creative director at Wieden+Kennedy Amsterdam, he will join Martin in February 2010, reporting to Mike Hughes, president of the firm.

Hughes said that Norman will manage both direct and consumer marketing as part of his new role.

“About 10 years ago, we consolidated our direct marketing and consumer marketing divisions, and John fits the mold to oversee both of those disciplines,” he said.

Each agency account has a creative director. So Norman will oversee creative work for all accounts but not function as creative lead for any of them, Hughes said. He will manage the work of about 70 people.

For Norman's first year, Hughes will serve as co-chief creative officer. He will retain his role as president, however, during Norman's first year and afterwards, he said.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.

Harnessing Deep Industry Expertise to Capture New Markets

Harnessing Deep Industry Expertise to Capture New Markets

Darren Rodgers explains how he applies his deep healthcare expertise, and broad organizational experience, to marketing in an industry in the throes of historic transformation.

Fast Facts: October 2014

Fast Facts: October 2014

Some quick info hits to keep you up-to-date, including the percentage of emails opened on mobile devices.