Marthastewart.com Partners with Cooking.com

Share this article:
Martha Stewart Living Omnimedia Inc., New York, Monday announced a partnership with Cooking.com, Santa Monica, CA, that would create an Internet link between the two companies' sites.


While not giving a specific date, future guests to marthastewart.com's Entertainment and Cooking channel will have the exclusive ability to shop through Cooking.com's cookware products and recipes. Cooking.com will advertise in Martha Stewart's magazines and TV shows as part of the agreement. Financial terms were not disclosed.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Microsoft Set to Overtake Yahoo in Ad Revenues

Microsoft Set to Overtake Yahoo in Ad Revenues

Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.

Oracle Announces Enhancements to its Marketing Cloud

Oracle Announces Enhancements to its Marketing Cloud

It continues to integrate functionalities from BlueKai, Responsys, and Eloqua.

In the Age of Storytelling, Is the CTA Still Viable?

In the Age of Storytelling, Is the CTA ...

Marketers have always put calls-to-action in messaging, but research suggests that sequenced ads may be more effective.