Marthastewart.com Partners with Cooking.com

Share this article:
Martha Stewart Living Omnimedia Inc., New York, Monday announced a partnership with Cooking.com, Santa Monica, CA, that would create an Internet link between the two companies' sites.


While not giving a specific date, future guests to marthastewart.com's Entertainment and Cooking channel will have the exclusive ability to shop through Cooking.com's cookware products and recipes. Cooking.com will advertise in Martha Stewart's magazines and TV shows as part of the agreement. Financial terms were not disclosed.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.