Martha Stewart Launches Brand Online

Share this article:
Martha Stewart's famed Martha Stewart Everyday mass-market line for Kmart Corp. stores is now online.


The $1 billion line of home and garden products retails at a Martha Stewart Everyday microsite, part of Martha Stewart Living, Omnimedia's BlueLight.com joint venture with Kmart. The three-year-old brand was available only in Kmart's 2,100 stores across the country until yesterday.


"We basically are opening another means of distribution and we intend to support, promote and grow it together with BlueLight," said Sharon Patrick, president of Martha Stewart, New York.


At first only 1,379 stock keeping units or items -- a third of the total Martha Stewart Everyday line -- will sell at the co-branded location on www.bluelight.com that can also be accessed from www.marthastewart.com. A complete offering, including housewares, is slated for the fourth quarter.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.