Marshall & Ilsley Installs Quadstone Software

Share this article:
Marshall & Ilsley Corp., a financial services firm based in Milwaukee, has installed technology from Quadstone, Boston, that will allow it to create more targeted marketing campaigns.


Quadstone's Decisionhouse software will generate predictive models of customer behavior based on raw customer data. Marshall & Ilsley, which has more than 2.2 million accounts in its database, said the new solution will allow it to greatly reduce the amount of time its takes to generate a model.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.