Marshall & Ilsley Installs Quadstone Software
Marshall & Ilsley Corp., a financial services firm based in Milwaukee, has installed technology from Quadstone, Boston, that will allow it to create more targeted marketing campaigns.Quadstone's Decisionhouse software will generate predictive models of customer behavior based on raw customer data. Marshall & Ilsley, which has more than 2.2 million accounts in its database, said the new solution will allow it to greatly reduce the amount of time its takes to generate a model.
