Marshall & Ilsley Installs Quadstone Software

Share this article:
Marshall & Ilsley Corp., a financial services firm based in Milwaukee, has installed technology from Quadstone, Boston, that will allow it to create more targeted marketing campaigns.


Quadstone's Decisionhouse software will generate predictive models of customer behavior based on raw customer data. Marshall & Ilsley, which has more than 2.2 million accounts in its database, said the new solution will allow it to greatly reduce the amount of time its takes to generate a model.

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions