Mars, Agency.com Combo up
Mars has teamed up with Agency.com and NASCAR for a new interactive Web site that promotes its Combos snack food and car racing at the same time. To drive customers to the Combos Nation Web site, Mars is running the "Ultimate Mancation sweepstakes," which calls for consumers to visit the site and enter to win a trip to the Daytona 500 race next February.
The e-mail address(es) that you supply to use this service will only be used to send the requested article.