Marriott Takes Off With SkyMall for Rewards Program

Share this article:
Marriott International Inc.'s rewards program yesterday expanded its partnership with SkyMall to establish a loyalty program in which Marriott Rewards members can redeem their points for SkyMall's catalog products.


The deal also lets Marriott members receive 10 points for every dollar spent on SkyMall.com or through credit card purchases from the offline catalog.


The partnership follows a promotion that allowed Marriott members to redeem points on SkyMall during the Christmas shopping season.


SkyMall's flagship marketing vehicle is its in-flight catalog, which the company claims is available on more than 73 percent of domestic flights, reaching roughly 540 million domestic travelers annually.


Marriott Rewards has more than 60 partnerships and offers big-ticket loyalty rewards, including televisions, bicycles, computers, digital camcorders, motorized scooters, watches, golf clubs and DVD players.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

7 Ways to Take Your Marketing Strategy to the Big Leagues

7 Ways to Take Your Marketing Strategy to ...

A game-winning omnichannel strategy must be seamless, synchronous, and symbiotic.

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other ...

The family owned pet store redesigns its website to bring the in-store experience online.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.