Marquette Group chooses Microsoft Dynamics CRM to support growth

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Marquette Group, a direct marketing and advertising company, has replaced its SalesLogix CRM system with Microsoft Dynamics CRM.

The Microsoft Dynamics CRM system, which will be fully up and running by the end of September, was chosen following a lengthy evaluation of multiple systems, including the incumbent. Marquette Group opted for a new system to consolidate its siloed customer data and automate its sales processes. Microsoft Dynamics CRM was also chosen for its ease of integration with Marquette Group's order management system and with Microsoft Outlook.

“The existing system was not integrated with our backend ordering platforms, so salespeople would get certain information but no automation or integration to facilitate the order being placed. That was a problem,” explained Kimberly Chesser, director, enterprise solutions, Marquette Group. “Our primary objective with the solution was salesforce automation, first and foremost, so that was one reason why we chose Dynamics.”

Marquette Group generates leads for clients like Pizza Hut, Roto-Rooter and State Farm Insurance through the Yellow Pages, online ads, interactive marketing and direct mail. With its previous system, the company was housing the information for its suite of products in a variety of databases, making it difficult for salespeople to access rates, pricing and other information.

“We needed to add some simplicity to our system of putting together proposals,” Chesser said.

Fifty-five Marquette Group employees will use Microsoft Dynamics CRM in its initial launch. Chesser said that the new software is expected to help grow the company's business overall, and that growth categories for Marquette Group include its interactive and response measurement businesses. Sonoma Partners LLC, a provider of Microsoft Dynamics CRM, is handling the implementation.

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