MarketTouch Database Gets DemoMetrics Spending Information

Share this article:
Direct marketing data provider MarketTouch yesterday said that it enhanced its Real America Database with consumer spending data from DemoMetrics Corp.


Since it has been enhanced with DemoMetrics Consumer Spending Estimates, users of the database now can select prospects likely to spend money in categories such as life insurance, mobile telecommunications, retail, restaurants, revolving credit, continuity clubs and charitable contributions.


Oak Brook, IL-based DemoMetrics bases its data on proprietary statistical models of consumer expenditure that require only basic demographic facts. They use direct model-based projections of annual consumer spending for each household.


The Real America Database consists of 98 million households and 196 million individual consumers compiled from more than 18 data sources by MarketTouch, Alpharetta, GA.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

AmEx Veteran Takes COO Role at Acxiom

AmEx Veteran Takes COO Role at Acxiom

Kerry Hatch ran American Express's OPEN business card division and led units at Starwood and Time Inc.

Red Roof Inn Turns Weather Woes Into Major Sales

Red Roof Inn Turns Weather Woes Into Major ...

The hotel chain woos stranded airline passengers with deals based on flight cancellations.

Signal Wants to Help CMOs Put Vendors to the Test

Signal Wants to Help CMOs Put Vendors to ...

The company claims its new Signal Tag can quintuple the number of A/B vendor tests marketers can do each year.