MarketTouch Beta Tests Firstlogic Data Platform

MarketTouch, a Georgia-based provider of data and analytical solutions for the direct marketing industry, is one of the beta test sites for IQ8 Integration Studio from Firstlogic, La Crosse, WI.


IQ8 Integration Studio is a data quality integration environment for designing, deploying and managing data quality solutions. It was introduced by Firstlogic yesterday.


MarketTouch's Real America Database -- a six-terabyte national database running on Oracle 8i and containing 200 million individuals and 93 million households -- is currently updated with 20 million records monthly.


MarketTouch is using IQ8 Integration Studio to set up workflow projects to run large data sets for a few months.


close

Next Article in Database Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

KBM Group

KBM Group

KBM Group transforms marketing efforts into mutually beneficial customer conversations through data-driven insights. ...

More in Database Marketing

IBM Scoops Dannon for Big Data

IBM Scoops Dannon for Big Data

Yogurt purveyor Dannon is using IBM's cloud-based predictive analytics to enhance its forecasting abilities.

B2B Marketers Need to Move Beyond Demographics

B2B Marketers Need to Move Beyond Demographics

Leveraging Big Data for better prospecting and improved conversion rates.

13 Insights Into DNT Issues

13 Insights Into DNT Issues

Proposed do-not-track regulations will indeed harm the Adv/DDM industry.