MarketTouch Beta Tests Firstlogic Data Platform

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MarketTouch, a Georgia-based provider of data and analytical solutions for the direct marketing industry, is one of the beta test sites for IQ8 Integration Studio from Firstlogic, La Crosse, WI.


IQ8 Integration Studio is a data quality integration environment for designing, deploying and managing data quality solutions. It was introduced by Firstlogic yesterday.


MarketTouch's Real America Database -- a six-terabyte national database running on Oracle 8i and containing 200 million individuals and 93 million households -- is currently updated with 20 million records monthly.


MarketTouch is using IQ8 Integration Studio to set up workflow projects to run large data sets for a few months.


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