MarketsOnDemand, ComScore Create Predictive Tool

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CHICAGO -- MarketsOnDemand has announced the launch of CoreScores, a new feature of its CoreBase marketing database of more than 20 million individuals, at the Direct Marketing Association Annual Conference & Exhibition at McCormick Place here.


Through a partnership with comScore Networks, CoreScores allows marketers to target e-mail and direct mail campaigns based on consumers' online purchasing and Internet surfing behavior by category.


Using comScore's network of 1.5 million double-opt-in users, CoreScores is able to build the predictive models. The models available are the Online Purchasing Score, which is based on actual purchase behavior, and Vertical Online Visiting Score, which is based on Web browsing behavior.


No personally identifiable information about the users is divulged.


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