MarketsOnDemand Adds 4 Specialty Lists

Share this article:
MarketsOnDemand yesterday announced four additions to its interest specialty lists: Electronics Enthusiasts, Gardening Enthusiasts, Outdoor Enthusiasts and Collectors.


All of the company's interest lists are derived from MarketsOnDemand's CoreBase SM, a database of Internet-derived, opt-in marketing data. CoreBase is sourced via opt-in registrations from a network of Web sites.


Electronics Enthusiasts contains consumers who indicated an interest in watching or collecting videos and listening to music.


Gardening Enthusiasts consists of consumers who indicated an interest in gardening, landscaping and lawn care.


Outdoor Enthusiasts contains prospects who indicated an interest in outdoor activities, including hiking, camping, biking, rock climbing, horseback riding, canoeing, hunting and fishing.


Collectors consists of consumers who indicated an interest in collecting stamps, dolls, coins, miniatures, sports cards and other items.


Selects include gender, marital status, household income, age, presence of children and homeownership.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.