MarketSoft, Quadstone Offer Financial Services CRM

Share this article:
MarketSoft Corp., Lexington, MA, and Quadstone, Boston, are expected to announce today that they joined forces to create a cross-selling solution for the financial services industry.


Both companies said that combining their technologies has created a process analytics system that "learns" from the outcome of each customer interaction and refines its intelligence about how likely certain customer segments are to buy specific products.


Quadstone's customer intelligence will work with MarketSoft's Cross Sell Hub to reflect in real time the results of a company's cross-selling efforts.


Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.

Q&A: When (and How) to Bust Down the Data Door

Q&A: When (and How) to Bust Down the ...

Some people run into issues with trying to build the perfect solution when often an 80% solution will do, says MailChimp's chief data scientist.