MarketSoft, Quadstone Offer Financial Services CRM

Share this article:
MarketSoft Corp., Lexington, MA, and Quadstone, Boston, are expected to announce today that they joined forces to create a cross-selling solution for the financial services industry.


Both companies said that combining their technologies has created a process analytics system that "learns" from the outcome of each customer interaction and refines its intelligence about how likely certain customer segments are to buy specific products.


Quadstone's customer intelligence will work with MarketSoft's Cross Sell Hub to reflect in real time the results of a company's cross-selling efforts.


Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.