MarketSoft Offers Referral Manager

Share this article:
Enterprise marketing solutions vendor MarketSoft, Lexington, MA, yesterday unveiled Referral Manager, a customer relationship management product for the retail financial services industry.


Referral Manager uses active customer listening to capture customers' buying intentions, then refers the cross-sell opportunity to the salesperson best able to follow up. It includes components to create a referral, route it to the best salesperson and measure results.


The product also uses existing MarketSoft investments in data warehousing and predictive models, contact management and sales force automation tools. It also tracks referrals through closure.


Referral Manager has applications tailored for retail banks, brokerages, asset management and insurance companies. It will be available in the third quarter starting at $100,000.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.