Marketsmith Debuts Simulated Customer Experience Service

Share this article:

Multichannel marketing services firm Marketsmith Inc. announced Aug. 22 a new service that provides perspective into a company's customer experience and the marketplace the company competes in.

Shoppersmith uses a proprietary simulated customer experience for both Web and telephone purchases, helping Marketsmith, www.marketsmithinc.com, Morristown, NJ, provide detailed comparisons across every aspect of the customer contact continuum beginning with the first point of contact.

Within the first four to six weeks, a client will receive a thorough picture of how the company's internal practices compare with those of its competitors in terms of product offering, product presentation, customer experience, branding, customer communication and use of customer name/e-mail address along with recommendations for future actions.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.