Marketshare to Buy GM! Productions

Share this article:
Marketshare Recovery Inc., a Melville, NY, e-mail marketing company, signed a letter of intent last week to buy all the shares of GM! Productions Inc., a 15-year-old event communications firm.

The soon-to-be acquired company offers business-to-business event marketing, design and production for clients from offices in Chicago, New York and Los Angeles.

GM! Productions accounts include GE Capital, Burberry, ABN Amro, Accenture, Nortel, McDonald's Corp., Goldman Sachs & Co., Johnson & Johnson, Toshiba, Hermes, Novartis, Coors, Motorola, Whirlpool Corp., MCI, Merrill Lynch & Co., Ameritech and General Motors Corp.'s Pontiac.

The firm reported 2002 revenue of $3.6 million, with projections of $6.5 million and $10.7 million for this year and next, respectively.

Marketshare expects the acquisition to close in 45 days, subject to regulatory and shareholder approval. Terms were not disclosed.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.