Marketshare Buys Innovative Media

Share this article:
Marketshare Inc., a provider of DM and mail programs, has through its Big Boy subsidiary bought Innovative Media.


The acquired company provides large-format graphics including building, water tower, cityscape and vehicle wraps, billboards, sidewalk graphics, event signage and exhibit banners. Terms were not disclosed.


The buy moves Troy, MI-based Marketshare toward being a full-service ad solutions firm from concept, creative to fulfillment. This includes a new four-color printing division, point-of-purchase signage division and direct mail arm for solo, co-op and specialized lists.


The company recently opened an office in Minneapolis-St. Paul, exposing its direct savings book to 3 million homes each month. The first mailing goes out in April.


Marketshare's revenue for 2002 was $15 million, with projections of $24 million this year.


Share this article:
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.

RAPP Names Orlov CEO

RAPP Names Orlov CEO

The Volkswagen marketing executive is a veteran of Wunderman and WPP.

Hawthorne Opens Mobile Unit, Names Digital Director

Hawthorne Opens Mobile Unit, Names Digital Director

Jared Lake moves over from M&C Saatchi Mobile to head the new unit.