Rep. Bob Goodlatte (R-VA) sets requirements for a remote sales tax law.
Despite the passing of The Marketplace Fairness Act this past April in the Sentate, the bill faces a rough road in the House.
All the noise around digital channels has seemed to drown out recognition of the existence of direct mail. It's even happened among the group that sends out all those flyers at election time.
The National Retail Federation honors a select group of Congressional members who have supported the controversial Marketplace Fairness Act.
As the Senate poises to pass the Marketplace Fairness Act, catalog sellers prepare to invade Washington to head things off in the House.
Is the Marketplace Fairness Act really fair? Many in the marketing industry think not.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.