MarketMiner Licenses Applied Geographic Solutions
The program can then determine a direct marketer's best targets for future sales and higher profits.
New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.
Cool or creepy? Refresh provides data that aims to help marketers and salespeople spark relevant in-person customer conversations.
The hotel company relies on technology to ensure that its rates and inventory are in sync across platforms.