MarketLive Partners With Loyalty Lab

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Loyalty Lab's Customer Relationship Management Suite has been integrated with m ultichannel marketing services firm Marketsmith Inc.'s MarketLive platform for advanced customer management.

The combined solution delivers an end-to-end e-commerce relationship marketing solution for retail marketers. Capabilities include integrated, highly targeted web communications in addition to e-mail, loyalty programs, and in-store point-of-service messaging -- all based on a single view of the customer data model. The announcement was made on Aug. 22.

San Francisco, CA-based Loyalty Lab brings to the solution integrated e-mail and campaign management capabilities for generating and sending personalized messages to customers based on behavioral triggers. Theses capabilities are combined with Petaluma, CA-based MarketLive's customer segmentation and personalization engine, and the single database generates for marketers a single view of the customer so shoppers are recognized at each touch point.

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