MarketingWorks to Make DRTV Campaign for Genius Products

Share this article:
Genius Products Inc., San Diego, a publisher of children's videos and the Web site babygenius.com, yesterday said it has hired MarketingWorks as an exclusive licensee of its Mozart & Friends videos for a direct response TV campaign. MarketingWorks also will have a nonexclusive license to sell the videos by other means, including catalogs, the Internet and telemarketing in the United States and overseas.


"This is an important part of our strategy to increase sales, reinforce the Baby Genius brand and accelerate our marketing momentum," said Dorian Lowell, president of Genius Products.


"We are excited to be affiliated with MarketingWorks, and we anticipate strong results from the direct marketing program over the next 12 months," Lowell added. "It should provide a good tie-in with next year's launch of our licensed toy and apparel products."
Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.