Marketing

The Marketing Possibilities of Snap's Context Cards

The Marketing Possibilities of Snap's Context Cards

By

Billions of pictures and videos are uploaded to Snap daily. The question now: is there a way to make Snap sellable to marketers?

Here's How Foodservice Companies Are Using Home Delivery Options to Better Market Themselves

Here's How Foodservice Companies Are Using Home Delivery Options to Better Market Themselves

By

Foodservice companies in the home delivery game are providing themselves with greater marketing opportunities

Why Social Media Succeeds by Streaming Sports

Why Social Media Succeeds by Streaming Sports

By

There have been a slew of partnerships between social media platforms and sports' organizations this year

Can the FTC do Anything About Undisclosed Marketing by Influencers

Can the FTC do Anything About Undisclosed Marketing by Influencers

By

If the FTC intends on enforcing its guidelines, it must consider the evolution of social media space and its place in it.

How Wonderist Boosted a Dental Client's Monthly Patients

How Wonderist Boosted a Dental Client's Monthly Patients

By

Wonderist discovered the best way to approach new consumers is through phone calls

Dr Pepper Partners with Country Artist to Engage Consumers

Dr Pepper Partners with Country Artist to Engage Consumers

By

MAX identified a significant correlation between Dr Pepper lovers and Brett Eldredge fans

Hootsuite Launches Mobile Solution to Generate Leads on Social

Hootsuite Launches Mobile Solution to Generate Leads on Social

By

The platform's curation function will integrate with CRMs, accelerating the sales pipeline through target social engagement

Sprout Social, Twitter Launch Bot for Consumer Issues

Sprout Social, Twitter Launch Bot for Consumer Issues

By

Brands will now be able to take advantage of a solution that can deploy Twitter chatbots in a matter of minutes

How Zicam Made the Most Of TV's Cold Season

How Zicam Made the Most Of TV's Cold Season

By

How Zicam proved that there is a better, more data-driven approach to buying and measuring TV advertising

Facebook Finally Turns AI on Terrorist Propaganda

Facebook Finally Turns AI on Terrorist Propaganda

By

The social media giant launches AI efforts to stop the spread of terrorist propaganda

Consumers Open Separate Email Accounts for Brand Communication

Consumers Open Separate Email Accounts for Brand Communication

By

More than one in three have opened separate email accounts solely for brand communication

OneMain Racing Drives Digital Experience

OneMain Racing Drives Digital Experience

By

OneMain Racing has officially launched a microsite and sweepstakes

Heineken Taps an Automated Process for Image Production

Heineken Taps an Automated Process for Image Production

By

How an online platform that automates the production of visual content for physical goods helped the beer brand cut down on content production time

Predictive Analytics Wins Sports Fans

Predictive Analytics Wins Sports Fans

By

How marketers are using predictive analytics to engage sports to develop relationships with brands

Four Marketing Experts Weigh In on Google's Ad Blocker

Four Marketing Experts Weigh In on Google's Ad Blocker

By

The announcement has those in marketing questioning the approach and the overwhelming power the ad blocker would give Google

Streaming Competition Will Force Netflix to Rethink on Ads

Streaming Competition Will Force Netflix to Rethink on Ads

By

The growing market for original content on streaming services may change the future of Netflix

How a Modular Building Company Stored Leads with New Website

How a Modular Building Company Stored Leads with New Website

By

Williams Scotsman shortened click-through times and enhanced lead generation

Prezi Presents a Bright Future with Innovations, Purchases

Prezi Presents a Bright Future with Innovations, Purchases

By

A recent purchase and innovation announcements prove the visual presentation platform is preparing for a future of storytelling

U.S. Navy Shows Potential of Immersive VR

U.S. Navy Shows Potential of Immersive VR

By

Marketers and brands should take notice of the multi-stage, customized, immersive experience

Sony Music's Legacy Recordings Partners With Digital Campaign Company to Launch '30 Day Vinyl Giveaway'

Sony Music's Legacy Recordings Partners With Digital Campaign Company to Launch '30 Day Vinyl Giveaway'

By

Sony Music's Legacy Recordings partnered with Wyng, a marketing platform for brands and agencies, to launch campaign

Why Net Neutrality Matters to Marketing

Why Net Neutrality Matters to Marketing

By

A change to the net neutrality rules will change online marketing

Lufthansa Consumer Engagement Soars with Snapchat Campaign

Lufthansa Consumer Engagement Soars with Snapchat Campaign

By

How an airline engaged consumers by turning the camera on itself

Weather Company's Machine-Learning Analysis Model Helps Brands Prep, Respond

Weather Company's Machine-Learning Analysis Model Helps Brands Prep, Respond

By

Outage Prediction model will aid utility companies to prepare and respond to weather-related events

Wayfair Launches New AI-Leveraged Feature

Wayfair Launches New AI-Leveraged Feature

By

One of the world's largest ecommerce companies for home furnishings and décor adds features to enhance customer experience

3 Ways Salesforce AI Transforms the Consumer Journey

3 Ways Salesforce AI Transforms the Consumer Journey

By

Leslie Fine, VP of data and analytics at Salesforce Marketing Cloud, speaks with DMN about how Salesforce marketing cloud has changed the customer experience

Snapchat First-Quarter Report Shows Evidence of Facebook Threats

Snapchat First-Quarter Report Shows Evidence of Facebook Threats

By

The social media clones growing popularity are effecting the brand

TwinSpires Bets Big on AI for the Kentucky Derby

TwinSpires Bets Big on AI for the Kentucky Derby

By

How an online wagering site is using AI to entice once-a-year bettors to become year-round customers

Banza Cooks Up Engagement on Social Media

Banza Cooks Up Engagement on Social Media

By

Healthy pasta company expands marketing on social media with predictive branding

PizzaRev Heats Up Engagement with Rewards Program

PizzaRev Heats Up Engagement with Rewards Program

By

How a marketing cloud platform helped the pizza chain engage consumers

Brussels Airlines Taps Unique Ads to Promote New Route

Brussels Airlines Taps Unique Ads to Promote New Route

By

How the airline company engaged consumers with social media

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above