Marketing

Manchester United Recruits Uber For Global Partnership

Manchester United Recruits Uber For Global Partnership

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Third-largest soccer brand partners with Uber

Courchevel Ski Resort Embraces Social to Connect

Courchevel Ski Resort Embraces Social to Connect

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How Courchevel Tourisme partnered with Digital Social Retail to create the smartest ski city

Lack of Digital TV Stream Ads Reveals Marketing Blind Spot

Lack of Digital TV Stream Ads Reveals Marketing Blind Spot

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ESPN digital TV stream of college football championship had more logo than logic

Cross-Border Marketing Approach More Effective for Tech Marketers

Cross-Border Marketing Approach More Effective for Tech Marketers

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Report reveals cross-border marketing is best for technology marketers

French Presidential Candidate Running Data-Based Campaign

French Presidential Candidate Running Data-Based Campaign

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Independent centrist candidate Emmanuel Macron hires firm to help with campaign

U.S. Army Launches Ad Agency Review

U.S. Army Launches Ad Agency Review

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The U.S. Army aims to dictate an effort to "establish a new brand"

Snap Starts New Year by Bolstering Last Year Success

Snap Starts New Year by Bolstering Last Year Success

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How Snap remains at the helm of social media's advertising evolution

Clicks to Bricks: Why Online Retailers are Opening Physical Stores

Clicks to Bricks: Why Online Retailers are Opening Physical Stores

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Why are online retailers opening brick-and-mortar locations?

Amazon Doubled Shipments for Independent Merchants Last Year

Amazon Doubled Shipments for Independent Merchants Last Year

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Marketers who work with local merchants should pay attention

Google, Facebook Control Smartphone Apps Landscape

Google, Facebook Control Smartphone Apps Landscape

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Do Facebook and Google have a stranglehold on the smartphone app market?

How The Major Social Media Companies Fared in 2016

How The Major Social Media Companies Fared in 2016

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A ranking of the social media giants

Marketing Resolutions for 2017

Marketing Resolutions for 2017

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The best way to predict the future is to create it

Five Marketing Campaigns That Defined 2016

Five Marketing Campaigns That Defined 2016

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The year provided some unforgettable campaigns and iconic images

Facebook, MRC in Talks Over Metric Audit

Facebook, MRC in Talks Over Metric Audit

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Social media giant in talks about metric measurement methodologies

FedEx Strong-Arms Retailers, Strains to Manage Holiday Surge

FedEx Strong-Arms Retailers, Strains to Manage Holiday Surge

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The FedEx and ecommerce relationship is changing

YouTube Invests in Artists to Bolster Marketing Efforts

YouTube Invests in Artists to Bolster Marketing Efforts

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How the video-sharing website is developing celebrities and raising the brand profile

CEOs Expect CMOs to Lead Revenue Growth

CEOs Expect CMOs to Lead Revenue Growth

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Report shows marketing role has shifted

Twitter Will No Longer Create Lead Generation Campaigns

Twitter Will No Longer Create Lead Generation Campaigns

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Social media giant kills off lead generation ads

TV Land Bolsters 'Younger' Engagement Through Social Media

TV Land Bolsters 'Younger' Engagement Through Social Media

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How a marketing campaign kept the television show in the conversation

Tito's Vodka Distills Success out of Email Marketing

Tito's Vodka Distills Success out of Email Marketing

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How the first legal distillery in Texas branched out with email marketing

Microsoft Zo Sacrifices Functionality for Safety

Microsoft Zo Sacrifices Functionality for Safety

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Censored chatbot delivers better customer experience

The MarTech Bubble Burst

The MarTech Bubble Burst

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Has the martech industry reached its tipping point?

5 Tips to Optimizing Personalization

5 Tips to Optimizing Personalization

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Personalization has never been easier to provide, but brands continue to falter in the usage of it

Patagonia to Donate 100 Percent of Black Friday Sales to Environmental Groups

Patagonia to Donate 100 Percent of Black Friday Sales to Environmental Groups

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American clothing company's Black Friday sales are estimated to reach $2 million

Facebook Returns to Ad Metrics Roots, Winds Down 'Atlas'

Facebook Returns to Ad Metrics Roots, Winds Down 'Atlas'

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The social media network refocuses ad selling and measurement approach

Wayfair Success Lies in AR, VR Marketing Collaboration

Wayfair Success Lies in AR, VR Marketing Collaboration

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How the e-commerce company solidified a spot on the marketing technology frontlines

Brands Succeed in Social with Cross-Platform Approach

Brands Succeed in Social with Cross-Platform Approach

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Brands are using all departments to succeed in social

5 Facets of Smart Inbound Marketing

5 Facets of Smart Inbound Marketing

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How to succeed with inbound marketing

The Future of SalesTech

The Future of SalesTech

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The future of sales tech may not be determined by what lies ahead but the key factors driving the industry today.

Pinterest Bolsters Marketing Program

Pinterest Bolsters Marketing Program

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Content sharing service launches the Marketing Developer Partners program

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