Marketing

Why Social Media Succeeds by Streaming Sports

Why Social Media Succeeds by Streaming Sports

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There have been a slew of partnerships between social media platforms and sports' organizations this year

Can the FTC do Anything About Undisclosed Marketing by Influencers

Can the FTC do Anything About Undisclosed Marketing by Influencers

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If the FTC intends on enforcing its guidelines, it must consider the evolution of social media space and its place in it.

How Wonderist Boosted a Dental Client's Monthly Patients

How Wonderist Boosted a Dental Client's Monthly Patients

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Wonderist discovered the best way to approach new consumers is through phone calls

Dr Pepper Partners with Country Artist to Engage Consumers

Dr Pepper Partners with Country Artist to Engage Consumers

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MAX identified a significant correlation between Dr Pepper lovers and Brett Eldredge fans

Hootsuite Launches Mobile Solution to Generate Leads on Social

Hootsuite Launches Mobile Solution to Generate Leads on Social

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The platform's curation function will integrate with CRMs, accelerating the sales pipeline through target social engagement

Sprout Social, Twitter Launch Bot for Consumer Issues

Sprout Social, Twitter Launch Bot for Consumer Issues

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Brands will now be able to take advantage of a solution that can deploy Twitter chatbots in a matter of minutes

How Zicam Made the Most Of TV's Cold Season

How Zicam Made the Most Of TV's Cold Season

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How Zicam proved that there is a better, more data-driven approach to buying and measuring TV advertising

Facebook Finally Turns AI on Terrorist Propaganda

Facebook Finally Turns AI on Terrorist Propaganda

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The social media giant launches AI efforts to stop the spread of terrorist propaganda

Consumers Open Separate Email Accounts for Brand Communication

Consumers Open Separate Email Accounts for Brand Communication

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More than one in three have opened separate email accounts solely for brand communication

OneMain Racing Drives Digital Experience

OneMain Racing Drives Digital Experience

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OneMain Racing has officially launched a microsite and sweepstakes

Heineken Taps an Automated Process for Image Production

Heineken Taps an Automated Process for Image Production

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How an online platform that automates the production of visual content for physical goods helped the beer brand cut down on content production time

Predictive Analytics Wins Sports Fans

Predictive Analytics Wins Sports Fans

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How marketers are using predictive analytics to engage sports to develop relationships with brands

Four Marketing Experts Weigh In on Google's Ad Blocker

Four Marketing Experts Weigh In on Google's Ad Blocker

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The announcement has those in marketing questioning the approach and the overwhelming power the ad blocker would give Google

Streaming Competition Will Force Netflix to Rethink on Ads

Streaming Competition Will Force Netflix to Rethink on Ads

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The growing market for original content on streaming services may change the future of Netflix

How a Modular Building Company Stored Leads with New Website

How a Modular Building Company Stored Leads with New Website

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Williams Scotsman shortened click-through times and enhanced lead generation

Prezi Presents a Bright Future with Innovations, Purchases

Prezi Presents a Bright Future with Innovations, Purchases

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A recent purchase and innovation announcements prove the visual presentation platform is preparing for a future of storytelling

U.S. Navy Shows Potential of Immersive VR

U.S. Navy Shows Potential of Immersive VR

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Marketers and brands should take notice of the multi-stage, customized, immersive experience

Sony Music's Legacy Recordings Partners With Digital Campaign Company to Launch '30 Day Vinyl Giveaway'

Sony Music's Legacy Recordings Partners With Digital Campaign Company to Launch '30 Day Vinyl Giveaway'

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Sony Music's Legacy Recordings partnered with Wyng, a marketing platform for brands and agencies, to launch campaign

Why Net Neutrality Matters to Marketing

Why Net Neutrality Matters to Marketing

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A change to the net neutrality rules will change online marketing

Lufthansa Consumer Engagement Soars with Snapchat Campaign

Lufthansa Consumer Engagement Soars with Snapchat Campaign

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How an airline engaged consumers by turning the camera on itself

Weather Company's Machine-Learning Analysis Model Helps Brands Prep, Respond

Weather Company's Machine-Learning Analysis Model Helps Brands Prep, Respond

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Outage Prediction model will aid utility companies to prepare and respond to weather-related events

Wayfair Launches New AI-Leveraged Feature

Wayfair Launches New AI-Leveraged Feature

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One of the world's largest ecommerce companies for home furnishings and décor adds features to enhance customer experience

3 Ways Salesforce AI Transforms the Consumer Journey

3 Ways Salesforce AI Transforms the Consumer Journey

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Leslie Fine, VP of data and analytics at Salesforce Marketing Cloud, speaks with DMN about how Salesforce marketing cloud has changed the customer experience

Snapchat First-Quarter Report Shows Evidence of Facebook Threats

Snapchat First-Quarter Report Shows Evidence of Facebook Threats

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The social media clones growing popularity are effecting the brand

TwinSpires Bets Big on AI for the Kentucky Derby

TwinSpires Bets Big on AI for the Kentucky Derby

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How an online wagering site is using AI to entice once-a-year bettors to become year-round customers

Banza Cooks Up Engagement on Social Media

Banza Cooks Up Engagement on Social Media

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Healthy pasta company expands marketing on social media with predictive branding

PizzaRev Heats Up Engagement with Rewards Program

PizzaRev Heats Up Engagement with Rewards Program

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How a marketing cloud platform helped the pizza chain engage consumers

Brussels Airlines Taps Unique Ads to Promote New Route

Brussels Airlines Taps Unique Ads to Promote New Route

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How the airline company engaged consumers with social media

How a User-First Approach Helps Audience Targeting in Mobile

How a User-First Approach Helps Audience Targeting in Mobile

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Receptiv CEO speaks about how brands can learn about consumers with app data

Barriers to Power: Biases that Restrict Women's Advancement and Ways to Overcome Them

Barriers to Power: Biases that Restrict Women's Advancement and Ways to Overcome Them

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What barriers are holding women back today? Are they internal or external, and is sexual harassment ever to be tolerated?

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