Marketing

How Trump Supporters Battled Oscars with Social Media Campaign

How Trump Supporters Battled Oscars with Social Media Campaign

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A campaign of hashtags led by Trump supporters dominated social media

Best-Selling Author Uses VR to Market New Book

Best-Selling Author Uses VR to Market New Book

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Guy Garcia uses a VR experience to "swarm" the literary market

American Cancer Society Redesigns, Relaunches Website

American Cancer Society Redesigns, Relaunches Website

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ACS's new website is committed to better serve the target audience of cancer patients, caregivers, medical professionals, and others seeking resources on cancer.

Facebook Attempts to Best Competition by Copying Competition

Facebook Attempts to Best Competition by Copying Competition

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Social media giant's latest launch attempts to edge out job listing sites

Pharma Company Succeeds Using Social Media

Pharma Company Succeeds Using Social Media

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How a pharma company tapped into a niche audience on social media

AdTech Problem Grows, with Ads Found on Jihadist Websites

AdTech Problem Grows, with Ads Found on Jihadist Websites

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High profile brans inadvertently advertise on extremist websites

Extra Space Storage Succeeds by Looking Inward

Extra Space Storage Succeeds by Looking Inward

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Moving and storage company uses email campaign to answer consumer questions

More than Half of Snapchat Users Opened, Watched Branded Content

More than Half of Snapchat Users Opened, Watched Branded Content

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Social media giant serves as great platform for brands

Luxury Appliance Brand Serves Delectable Omnichannel Experience

Luxury Appliance Brand Serves Delectable Omnichannel Experience

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European appliance manufacturer Gaggenau heats up American presence.

3 Untapped VR Possibilities for Brands

3 Untapped VR Possibilities for Brands

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A short list of potential VR campaigns for brands

Pinterest's Lens Has Clear Revenue Potential

Pinterest's Lens Has Clear Revenue Potential

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Turning cameras into search engines can turn on a new revenue stream for Pinterest

How Trump Changed Political Marketing

How Trump Changed Political Marketing

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What strategies political marketers should adopt moving forward

Top 5 Marketing Lessons from Super Bowl 51

Top 5 Marketing Lessons from Super Bowl 51

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The greatest lessons marketers can take away from the Patriots-Falcons showdown

The Growing Intelligence of Tag Management

The Growing Intelligence of Tag Management

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The power of tag management is evolving

Tech Giants File Legal Action Opposing US Entry Ban

Tech Giants File Legal Action Opposing US Entry Ban

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The brief represents a rare coordinated action by a broad swath of the industry

Falcons, Patriots: Not All Social Audiences Are the Same

Falcons, Patriots: Not All Social Audiences Are the Same

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Why marketers should approach fans differently

Majority of Super Bowl Audience Engages with Social Media

Majority of Super Bowl Audience Engages with Social Media

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Survey shows rise in social media use by Super Bowl viewers

Zapp RideShare Aims to Change Commute with Mobile

Zapp RideShare Aims to Change Commute with Mobile

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How a ride-sharing service communicates with commuters

British Heart Foundation Taps Into Virtual for Fundraising Event

British Heart Foundation Taps Into Virtual for Fundraising Event

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How the BHF used innovation to raise awareness and donations

Facebook Developing Branded Filters for Selfies

Facebook Developing Branded Filters for Selfies

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Why Facebook is aiming to filter Snapchat's success

How the Google AdWords Changes Will Affect Marketers

How the Google AdWords Changes Will Affect Marketers

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DMN spoke with Kyle Christensen of Invoca, a call intelligence company, to make sense of the changes

TripAdvisor Launches Enhanced Ad Products

TripAdvisor Launches Enhanced Ad Products

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New ad products increase marketing capabilities but may decrease trust

Manchester United Recruits Uber For Global Partnership

Manchester United Recruits Uber For Global Partnership

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Third-largest soccer brand partners with Uber

Courchevel Ski Resort Embraces Social to Connect

Courchevel Ski Resort Embraces Social to Connect

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How Courchevel Tourisme partnered with Digital Social Retail to create the smartest ski city

Lack of Digital TV Stream Ads Reveals Marketing Blind Spot

Lack of Digital TV Stream Ads Reveals Marketing Blind Spot

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ESPN digital TV stream of college football championship had more logo than logic

Cross-Border Marketing Approach More Effective for Tech Marketers

Cross-Border Marketing Approach More Effective for Tech Marketers

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Report reveals cross-border marketing is best for technology marketers

French Presidential Candidate Running Data-Based Campaign

French Presidential Candidate Running Data-Based Campaign

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Independent centrist candidate Emmanuel Macron hires firm to help with campaign

U.S. Army Launches Ad Agency Review

U.S. Army Launches Ad Agency Review

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The U.S. Army aims to dictate an effort to "establish a new brand"

Snap Starts New Year by Bolstering Last Year Success

Snap Starts New Year by Bolstering Last Year Success

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How Snap remains at the helm of social media's advertising evolution

Clicks to Bricks: Why Online Retailers are Opening Physical Stores

Clicks to Bricks: Why Online Retailers are Opening Physical Stores

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Why are online retailers opening brick-and-mortar locations?

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