Marketing

U.S. Navy Shows Potential of Immersive VR

U.S. Navy Shows Potential of Immersive VR

By

Marketers and brands should take notice of the multi-stage, customized, immersive experience

Sony Music's Legacy Recordings Partners With Digital Campaign Company to Launch '30 Day Vinyl Giveaway'

Sony Music's Legacy Recordings Partners With Digital Campaign Company to Launch '30 Day Vinyl Giveaway'

By

Sony Music's Legacy Recordings partnered with Wyng, a marketing platform for brands and agencies, to launch campaign

Why Net Neutrality Matters to Marketing

Why Net Neutrality Matters to Marketing

By

A change to the net neutrality rules will change online marketing

Lufthansa Consumer Engagement Soars with Snapchat Campaign

Lufthansa Consumer Engagement Soars with Snapchat Campaign

By

How an airline engaged consumers by turning the camera on itself

Weather Company's Machine-Learning Analysis Model Helps Brands Prep, Respond

Weather Company's Machine-Learning Analysis Model Helps Brands Prep, Respond

By

Outage Prediction model will aid utility companies to prepare and respond to weather-related events

Wayfair Launches New AI-Leveraged Feature

Wayfair Launches New AI-Leveraged Feature

By

One of the world's largest ecommerce companies for home furnishings and décor adds features to enhance customer experience

3 Ways Salesforce AI Transforms the Consumer Journey

3 Ways Salesforce AI Transforms the Consumer Journey

By

Leslie Fine, VP of data and analytics at Salesforce Marketing Cloud, speaks with DMN about how Salesforce marketing cloud has changed the customer experience

Snapchat First-Quarter Report Shows Evidence of Facebook Threats

Snapchat First-Quarter Report Shows Evidence of Facebook Threats

By

The social media clones growing popularity are effecting the brand

TwinSpires Bets Big on AI for the Kentucky Derby

TwinSpires Bets Big on AI for the Kentucky Derby

By

How an online wagering site is using AI to entice once-a-year bettors to become year-round customers

Banza Cooks Up Engagement on Social Media

Banza Cooks Up Engagement on Social Media

By

Healthy pasta company expands marketing on social media with predictive branding

PizzaRev Heats Up Engagement with Rewards Program

PizzaRev Heats Up Engagement with Rewards Program

By

How a marketing cloud platform helped the pizza chain engage consumers

Brussels Airlines Taps Unique Ads to Promote New Route

Brussels Airlines Taps Unique Ads to Promote New Route

By

How the airline company engaged consumers with social media

How a User-First Approach Helps Audience Targeting in Mobile

How a User-First Approach Helps Audience Targeting in Mobile

By

Receptiv CEO speaks about how brands can learn about consumers with app data

Barriers to Power: Biases that Restrict Women's Advancement and Ways to Overcome Them

Barriers to Power: Biases that Restrict Women's Advancement and Ways to Overcome Them

By

What barriers are holding women back today? Are they internal or external, and is sexual harassment ever to be tolerated?

How Multiple Platform Marketing Spread Rare Disease Awareness

How Multiple Platform Marketing Spread Rare Disease Awareness

By

Cambridge BioMarketing raised awareness and funds through multiple platforms

How Data Catapulted the Personalized Children's Book

How Data Catapulted the Personalized Children's Book

By

Lost My Name developed a unique brand out of unique literary experiences

How Collaborative Data Helps Marketers Read the Clouds

How Collaborative Data Helps Marketers Read the Clouds

By

The Weather Company and LiveRamp collaborate for a first of its kind data integration

Programmatic Display Spending to Reach Nearly $33 Billion

Programmatic Display Spending to Reach Nearly $33 Billion

By

Programmatic advertising appears to be stronger than ever

How Deep Learning Will Disrupt Marketing

How Deep Learning Will Disrupt Marketing

By

If brands and marketers want to get the right message to the right customer at the right time, they need to prepare

Methods to Avoid Ad Placement Issues

Methods to Avoid Ad Placement Issues

By

Marketing leaders break down the best ways to approach ad placement

Grocery Industry Ripe for Digital Transformation

Grocery Industry Ripe for Digital Transformation

By

Grocery shopping habits are shifting and marketers will need to adapt

Sports on Social Media Makes Sense (And Dollars)

Sports on Social Media Makes Sense (And Dollars)

By

Why social media platforms are partnering with sports' organizations now

Advance Auto Parts Revs Up Engagement With Castrol Campaign

Advance Auto Parts Revs Up Engagement With Castrol Campaign

By

How the auto parts company engaged consumers with an ad series

5 Reasons ABM is Key to B2B Success

5 Reasons ABM is Key to B2B Success

By

More and more companies are producing successful results from ABM practices

How Understanding Identity Can Help Avoid Fraudulent Traffic

How Understanding Identity Can Help Avoid Fraudulent Traffic

By

The need to know identity is greater than ever before

CMS Enters New Paradigm Shift

CMS Enters New Paradigm Shift

By

It's more important than ever for brands to choose the right platform

Full Circle Insights Launches ABM Solution

Full Circle Insights Launches ABM Solution

By

Matchmaker will give sales, revenue, and marketing operations managers the ability to generate and convert leads

Wayin Launches Revamped Campaign App Store for Marketers

Wayin Launches Revamped Campaign App Store for Marketers

By

Repurposed marketing campaign template store gives brands new opportunities

Over $12 Billion of Ad Spending Possibly Wasted on Fraud in 2016

Over $12 Billion of Ad Spending Possibly Wasted on Fraud in 2016

By

Almost 20% of the $66 billion spent last year on digital ads globally may have been wasted on fraud

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above