Marketing

How Collaborative Data Helps Marketers Read the Clouds

How Collaborative Data Helps Marketers Read the Clouds

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The Weather Company and LiveRamp collaborate for a first of its kind data integration

Programmatic Display Spending to Reach Nearly $33 Billion

Programmatic Display Spending to Reach Nearly $33 Billion

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Programmatic advertising appears to be stronger than ever

How Deep Learning Will Disrupt Marketing

How Deep Learning Will Disrupt Marketing

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If brands and marketers want to get the right message to the right customer at the right time, they need to prepare

Methods to Avoid Ad Placement Issues

Methods to Avoid Ad Placement Issues

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Marketing leaders break down the best ways to approach ad placement

Grocery Industry Ripe for Digital Transformation

Grocery Industry Ripe for Digital Transformation

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Grocery shopping habits are shifting and marketers will need to adapt

Sports on Social Media Makes Sense (And Dollars)

Sports on Social Media Makes Sense (And Dollars)

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Why social media platforms are partnering with sports' organizations now

Advance Auto Parts Revs Up Engagement With Castrol Campaign

Advance Auto Parts Revs Up Engagement With Castrol Campaign

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How the auto parts company engaged consumers with an ad series

5 Reasons ABM is Key to B2B Success

5 Reasons ABM is Key to B2B Success

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More and more companies are producing successful results from ABM practices

How Understanding Identity Can Help Avoid Fraudulent Traffic

How Understanding Identity Can Help Avoid Fraudulent Traffic

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The need to know identity is greater than ever before

CMS Enters New Paradigm Shift

CMS Enters New Paradigm Shift

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It's more important than ever for brands to choose the right platform

Full Circle Insights Launches ABM Solution

Full Circle Insights Launches ABM Solution

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Matchmaker will give sales, revenue, and marketing operations managers the ability to generate and convert leads

Wayin Launches Revamped Campaign App Store for Marketers

Wayin Launches Revamped Campaign App Store for Marketers

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Repurposed marketing campaign template store gives brands new opportunities

Over $12 Billion of Ad Spending Possibly Wasted on Fraud in 2016

Over $12 Billion of Ad Spending Possibly Wasted on Fraud in 2016

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Almost 20% of the $66 billion spent last year on digital ads globally may have been wasted on fraud

Foursquare Unveils Predictive Analytics Platform

Foursquare Unveils Predictive Analytics Platform

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Better data for better results

A World Without Twitter

A World Without Twitter

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How the social media landscape would be impacted without Twitter

Hooked on Phonics Doubles Success With Apps

Hooked on Phonics Doubles Success With Apps

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How Hooked on Phonics found a quality traffic source with mobile video ads

48 Million Twitter Accounts Exposed as Bots

48 Million Twitter Accounts Exposed as Bots

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Study suggests that Twitter is delivering misleading analytics

JetBlue, Alaska Airlines Fly High with Consumer Conversations

JetBlue, Alaska Airlines Fly High with Consumer Conversations

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Airlines are measured in brand performance with analysis of social media and word of mouth conversations

Google, AccuWeather Bring Weather Data, Analytics Solutions

Google, AccuWeather Bring Weather Data, Analytics Solutions

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AccuWeather solutions aims at giving business leaders the opportunity to view the impact of weather on business performance

Perceptions of Attribution Models are Evolving

Perceptions of Attribution Models are Evolving

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Nearly 60 Percent of Marketers Plan to Change their Attribution Model in 2017

SAP Hosts First Digital Summit, Announces Extension of Customer Engagement Portfolio

SAP Hosts First Digital Summit, Announces Extension of Customer Engagement Portfolio

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The one-day event, which combined digital and physical elements, was the perfect platform to announce the omnichannel capabilities of the portfolio extension

MLS Team Launches App to Put Fans in the Front Row

MLS Team Launches App to Put Fans in the Front Row

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How Orlando City SC reached fans at their fingertips

Salesforce, IBM Launch Partnership to Leverage AI

Salesforce, IBM Launch Partnership to Leverage AI

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The partnership will leverage artificial intelligence to power the top CRM

What Lies in the Blind Spots of the Data-Driven CMO

What Lies in the Blind Spots of the Data-Driven CMO

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These blind spots can manifest in a variety of ways

Facebook Working on TV-Like Video Programming App

Facebook Working on TV-Like Video Programming App

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The move is necessary for the social media giant, but can it succeed as a legitimate television-streaming service?

One-Third of Digital Marketing Budget Spent on Mobile Marketing

One-Third of Digital Marketing Budget Spent on Mobile Marketing

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Marketers appear to be maturing in their mobile efforts

YouTube Announces Launch of Television Service

YouTube Announces Launch of Television Service

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But the app delivers more questions than answers

How Different Generations Interact with Brands on Social Media

How Different Generations Interact with Brands on Social Media

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The differences can help marketers learn how to speak to each generation

How Trump Supporters Battled Oscars with Social Media Campaign

How Trump Supporters Battled Oscars with Social Media Campaign

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A campaign of hashtags led by Trump supporters dominated social media

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