marketing

2015 Essential Guide to Omnichannel Marketing

2015 Essential Guide to Omnichannel Marketing

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The 2015 Essential Guide to Omnichannel Marketing—everything you need to know about omnichannel marketing, all in one spot. Read on for insight.

Rethinking Marketing's Org Chart in an Omnichannel World

Rethinking Marketing's Org Chart in an Omnichannel World

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A traditional approach to marketing staffing may no longer be logical or practical.

Marketing Challenge: What to Do When Sales Rises Up Against Marketing

Marketing Challenge: What to Do When Sales Rises Up Against Marketing

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A week into her new role as chief marketing and sales officer, Abigail Bruner heard two of her top salespeople hatch a plan to pitch themselves to the competition. What should she do? Read the full story and provide your advice.

Fast Facts: June 2015

Fast Facts: June 2015

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Some quick info to keep you up-to-date, including the percent of Americans who say they receive too many brand emails.

Marketing Chatter: June 2015

Marketing Chatter: June 2015

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See what our tweeps have been getting up to this month. Follow us @dmnews.

Why Marketing Is Essential to Customer Trust in E-commerce

Why Marketing Is Essential to Customer Trust in E-commerce

Learn about the measures that leading online retailers have taken to increase credibility and security on their websites.

Sales and Marketing Need to Join Forces

Sales and Marketing Need to Join Forces

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All marketers agree that it's very important to communicate with other departments vis-à-vis customer engagement, so why are so few sales and marketing departments on the same page?

Digital's Fine Line Between Creepy and Cool

Digital's Fine Line Between Creepy and Cool

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"Cool" features lead shoppers to relevant products, while "creepy" ones identify, track, and target consumers.

Fast Facts: May 2015

Fast Facts: May 2015

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Some quick info to keep you up-to-date, including the percent of CMOs and senior marketers who have a growth mandate.

Spoiled for Choice, Challenged by Attribution

Spoiled for Choice, Challenged by Attribution

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Marketing VP Chris Brown is considering reassigning how much he allots to catalogs, email, and search—all of which drive online sales—but a new allocation strategy isn't clear based on past customer behaviors. More testing would help him decide but his budget is due in a week. What should he do?

Marketers Aren't Taking Advantage of Account-Based Marketing—Yet

Marketers Aren't Taking Advantage of Account-Based Marketing—Yet

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More than 90% of marketers say that account-based marketing is valuable, but few actually implement it.

Marketing Hall of Femme 2015: It's All About Purpose

Marketing Hall of Femme 2015: It's All About Purpose

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American Red Cross CMO Peggy Dyer says that grit, heart, and authenticity are the formula for purposeful marketing.

Search Spend Surges

Search Spend Surges

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U.S. paid search spend reached its highest year-over-year growth in three years this past quarter.

What's Your Branding Approach When You Are the Cadillac of Brands?

What's Your Branding Approach When You Are the Cadillac of Brands?

Uwe Ellinghaus is using his flair for customer advocacy to refuel Cadillac's marketing engine.

Marketing Chatter: April 2015

Marketing Chatter: April 2015

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See what our tweeps have been getting up to this month. Follow us @dmnews.

Fast Facts: April 2015

Fast Facts: April 2015

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Some quick info to keep you up-to-date, including the percentage of consumers who notice product placement in TV or film.

Marketing Challenge: Too Old to Be Digital?

Marketing Challenge: Too Old to Be Digital?

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Paulo Gonzales (53) and Bev Wilson (48) are digitally savvy and have had continued success. Regardless, CEO Glenn Eichert is convinced that the company needs a younger digital leader and set out to find one, without discussing it with the pair. Insulted, they decided to approach Eichert about it, but were torn about the best approach to take. What should they do?

Amy Hoopes: 2015 Marketing Hall of Femme Honoree

Amy Hoopes: 2015 Marketing Hall of Femme Honoree

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Chief Marketing Officer & Executive Vice President of Global Sales, Wente Vineyards

Ashley Johnston: 2015 Marketing Hall of Femme Honoree

Ashley Johnston: 2015 Marketing Hall of Femme Honoree

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Senior Vice President, Global Marketing, Experian Marketing Services

Mish Fletcher: 2015 Marketing Hall of Femme Honoree

Mish Fletcher: 2015 Marketing Hall of Femme Honoree

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Senior Partner,Worldwide Managing Director, Marketing, OgilvyOne Worldwide

Natasha Raja: 2015 Marketing Hall of Femme

Natasha Raja: 2015 Marketing Hall of Femme

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Vice President of Marketing and Customer Service, Dice

Lucille Dehart: 2015 Marketing Hall of Femme Honoree

Lucille Dehart: 2015 Marketing Hall of Femme Honoree

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Chief Marketing Officer, Tristar Products, Inc.

Lori Wright: 2015 Marketing Hall of Femme Honoree

Lori Wright: 2015 Marketing Hall of Femme Honoree

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Chief Marketing Officer, TIBCO Software Inc.

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