Clear marketing language helps marketers tell effective brand stories.
This one-step regimen is more obvious than you think.
Why marketers should focus on meaningful moments rather than the overall customer journey.
Adobe Social's product marketing manager discusses why collaboration between the two remains a challenge and why marketers should keep their eyes on messaging apps.
Don't let its name fool you. Why social selling isn't just for the sales department.
A 1963 study on obedience proves relevant to marketers today.
10 ways small business owners can get their marketing strategies off the ground.
Why the sales manager's role is more crucial than you think.
Those warm fuzzies may be worth more than you think.
Marketing + Cheese: What more could you want?
The financial services company invested in controversial marketing. The question is whether it paid off.
Innovation is more likely to happen when marketing and IT collaborate.
How the good, the bad, and the ugly customer experiences impact your business.
How the two departments can co-write valuable insight for buyers.
The future looks bright for marketers' budgets.
Focus on ads that go beyond opening consumers' hearts to opening their wallets.
CEOs, CMOs, and philanthropists strut their stuff at New York Fashion Week
Take action to have marketing considered a business driver, not a cost center.
The sports media company attempts to emulate Netflix's model to provide a greater viewing experience.
In this Webinar, our expert hosts will present (and bust!) the top 5 myths of video marketing to help you and your team.
Tap into consumers' need for validation.
Associate your brand with compelling emotions to make your CFO and your customers smile.
Marketers need to make more of an unconscious effort to reach customers.
Marketers need to address true addressability at scale to thrive.
Today's marketing landscape is more fluid than ever; CMOs must adapt and evolve, lest they flounder and fail.
Email marketing can be complicated, but it's Golden Rules are simple.
Marketers must focus on empathy to cut through the email noise.
The liqueur company mixes online and in-store experiences to create one smooth campaign.
Promotions brand ePrize is changing it up in a big way with a new name to match its expanded offerings.
The rising power of peer influence can muddy what truly inspires customers to purchase.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.