In this webinar, Silverpop Account Director Keith Meade will outline key tactics you can implement to increase engagement.
The 2015 Essential Guide to Content Marketing—everything you need to know about content marketing, all in one spot. Read on for insight.
Content marketing is an age-old practice. Some methods are worth keeping; others, not so much.
Marketers are a creative bunch. That applies to their titles as much as to their campaigns.
There's a lot of industry confusion. Here are 50 of the most arousing complexities.
The wedding planning company's native advertising approach helped its advertiser more than double its average click-through rate (CTR).
Last year direct mail spending grew 2.7%—due in large part to increases in mailing and production costs.
Some quick info to keep you up-to-date, including the percentage of U.S. smartphone owners who use apps to shop at least once a month.
See what our tweeps have been getting up to this month. Follow us @dmnews.
Chris Strain shares how his team listens and responds to the consumers, military personnel, and music festival attendees who can't sate their thirst for CamelBak products.
Marketers have never been more obsessed with customer data than they are today. And there's more data than ever to obsess over. Here's a detailed breakdown of where to extract the best consumer insights.
Jaden Waterman was hired a year ago to oversee email marketing. He's doing a better job than his predecessor, however, he has an attitude. Waterman's boss, Lenore Cranston, has spoken to him, but to no avail. What should she do?
Perception can change a brand's reality. See how our readers would tackle this thorny situation.
Insight into customers' emotions will help marketers turn their frowns upside-down.
There were four marketing transactions that were each worth more than $2 billion this past year, compared to only one such deal in 2013.
Salesforce.com's "State of Marketing" report surveyed B2B and B2C marketers around the globe on budgets, strategies, and metrics.
Because who doesn't want to relive Sunday's madness all over again?
What was hot in marketing in 2014? We take a look back at DMN content that resonated most with readers.
After amassing impressive and varied marketing experience, former classical musician John Bancroft joined iconic retail brand Harry & David as its SVP of marketing.
Drake Darrow just got awarded a huge promotion. The caveat: Colleague and close friend Chris Tarton will be laid off as a result. How should Darrow handle the situation? Read the full scenario and share your opinion.
Marketers who use data to react to customers in real time will also drive profitable sales. You think you know your customers. But what you see on the surface is rarely the complete picture.
To gain the attention of increasingly empowered and less trusting customers your campaigns need to be more sophisticated than ever. Join guest speaker Jason McNellis from Forrester Research, Inc. as he discusses "Segmentation Is Not Enough! Four Steps to More Customer Obsessed Campaigns." Jason will outline the technology and analytics that marketers need to dramatically increase marketing performance. Jason will be joined by George Corugedo, CTO of RedPoint Global, who will discuss how to implement these technologies and analytics for maximum effect.
In this webinar, translation veteran Nataly Kelly will give examples of brands that have made mistakes in other countries and languages and why they offer some important lessons.
Getting an audience to attend your webinars is only half the battle; delivering a compelling presentation can be just as important to the success of your events.
A focus on customer engagement and loyalty fuels marketing initiatives at BMW, James Hardie, and Hallmark Business Connections.
Is your marketing taking one step forward and two steps back?
The average tenure of B2B sales leaders is 18 months. Here's why marketers should pay attention to that turnover rate.
Some marketers are drawing IT purchasers into their web under the guise of customer centricity.
Budweiser, IKEA, Subaru, and KLM leverage the power of the pooch to leave their (paw) print on consumers.
The Yankees aren't the only team searching for talent overseas.
Company of the Week
As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.
As the leading source for direct marketing youth data, ASL Marketing connects your ...