marketing

Why Traditional Call Tracking Is No Longer Enough

Why Traditional Call Tracking Is No Longer Enough

In this webcast, Carlton van Putten--who has spoken at marketing events across North America--will share emerging trends for call analytics in 2014. He'll explain why traditional call tracking is not relevant - in light of what today's call analytics solutions can do.

Marketing Chatter: August 2014

Marketing Chatter: August 2014

See what our tweeps have been getting up to this month. Follow us @dmnews.

Building the Ingredient Brand of the 21st Century

Building the Ingredient Brand of the 21st Century

CMO of DTS Kevin Doohan likes his kicks—a collection of more than 100 Nikes that he tweets about nearly every day.

Are B2B and B2C Marketing Really All That Different?

Are B2B and B2C Marketing Really All That Different?

By

B2C and B2B marketers each have their own set of strategies and challenges, but they also have approaches that can apply to the other's marketing tactics.

The CMO Is the Chief Language Officer

The CMO Is the Chief Language Officer

Clear marketing language helps marketers tell effective brand stories.

The First Step To Getting Your Sales Back on Track

The First Step To Getting Your Sales Back on Track

This one-step regimen is more obvious than you think.

The Secret to Finding Your Underwater Dog

The Secret to Finding Your Underwater Dog

By

Why marketers should focus on meaningful moments rather than the overall customer journey.

Q&A: How Marketers Can Foster Better Relationships With Data Analysts

Q&A: How Marketers Can Foster Better Relationships With Data Analysts

By

Adobe Social's product marketing manager discusses why collaboration between the two remains a challenge and why marketers should keep their eyes on messaging apps.

Social Selling Takes a Village

Social Selling Takes a Village

Don't let its name fool you. Why social selling isn't just for the sales department.

Building Sales With Authority

Building Sales With Authority

A 1963 study on obedience proves relevant to marketers today.

Small Business Marketing 101

Small Business Marketing 101

By

10 ways small business owners can get their marketing strategies off the ground.

Where Strategy and the Market Really Intersect

Where Strategy and the Market Really Intersect

Why the sales manager's role is more crucial than you think.

Give Consumers a Reason to Feel

Give Consumers a Reason to Feel

Those warm fuzzies may be worth more than you think.

Président Replaces Cheesy TV Spots with Digital

Président Replaces Cheesy TV Spots with Digital

By

Marketing + Cheese: What more could you want?

Was Jesus a Good Investment for Kapitall?

Was Jesus a Good Investment for Kapitall?

By

The financial services company invested in controversial marketing. The question is whether it paid off.

Why CMOs Need to Befriend CIOs

Why CMOs Need to Befriend CIOs

Innovation is more likely to happen when marketing and IT collaborate.

What Does a Bad Experience Cost Your Brand?

What Does a Bad Experience Cost Your Brand?

How the good, the bad, and the ugly customer experiences impact your business.

What's the Story Sales and Marketing?

What's the Story Sales and Marketing?

How the two departments can co-write valuable insight for buyers.

Infographic: Marketers Allow Social and Analytics to Tell Their Fortunes

Infographic: Marketers Allow Social and Analytics to Tell Their Fortunes

By By

The future looks bright for marketers' budgets.

Making Ads Add Up for More than a Day

Making Ads Add Up for More than a Day

Focus on ads that go beyond opening consumers' hearts to opening their wallets.

Carrie Hammer Swaps Runway Models for Role Models

Carrie Hammer Swaps Runway Models for Role Models

By

CEOs, CMOs, and philanthropists strut their stuff at New York Fashion Week

3 Steps to Achieving Strategic Marketing Relevance

3 Steps to Achieving Strategic Marketing Relevance

Take action to have marketing considered a business driver, not a cost center.

Turner Sports Uses Big Data to "Future Proof" its Media

Turner Sports Uses Big Data to "Future Proof" its Media

By

The sports media company attempts to emulate Netflix's model to provide a greater viewing experience.

Debunking the Top 5 Myths of Video Marketing

Debunking the Top 5 Myths of Video Marketing

In this Webinar, our expert hosts will present (and bust!) the top 5 myths of video marketing to help you and your team.

It's All About Me Too!

It's All About Me Too!

Tap into consumers' need for validation.

Happiness Isn't All It's Cracked Up To Be

Happiness Isn't All It's Cracked Up To Be

Associate your brand with compelling emotions to make your CFO and your customers smile.

Tapping the Triggers of the Unconscious Mind

Tapping the Triggers of the Unconscious Mind

Marketers need to make more of an unconscious effort to reach customers.

An Inconvenient (Marketing) Truth

An Inconvenient (Marketing) Truth

Marketers need to address true addressability at scale to thrive.

The 10 Most Essential Skills of the Modern CMO

The 10 Most Essential Skills of the Modern CMO

By

Today's marketing landscape is more fluid than ever; CMOs must adapt and evolve, lest they flounder and fail.

Six Oldie, but Goodie Email Rules

Six Oldie, but Goodie Email Rules

By

Email marketing can be complicated, but it's Golden Rules are simple.

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

Featured Articles

Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.

The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.