How the good, the bad, and the ugly customer experiences impact your business.
How the two departments can co-write valuable insight for buyers.
The future looks bright for marketers' budgets.
Focus on ads that go beyond opening consumers' hearts to opening their wallets.
CEOs, CMOs, and philanthropists strut their stuff at New York Fashion Week
Take action to have marketing considered a business driver, not a cost center.
The sports media company attempts to emulate Netflix's model to provide a greater viewing experience.
In this Webinar, our expert hosts will present (and bust!) the top 5 myths of video marketing to help you and your team.
Tap into consumers' need for validation.
Associate your brand with compelling emotions to make your CFO and your customers smile.
Marketers need to make more of an unconscious effort to reach customers.
Marketers need to address true addressability at scale to thrive.
Today's marketing landscape is more fluid than ever; CMOs must adapt and evolve, lest they flounder and fail.
Email marketing can be complicated, but it's Golden Rules are simple.
Marketers must focus on empathy to cut through the email noise.
The liqueur company mixes online and in-store experiences to create one smooth campaign.
Promotions brand ePrize is changing it up in a big way with a new name to match its expanded offerings.
The rising power of peer influence can muddy what truly inspires customers to purchase.
The fitness technology company conducts an A/B test to see which app design best tailors to consumers' activities.
Rare is the marketing campaign that runs in one channel. Even purposefully prompting an interaction by phone or online via email creates a multichannel campaign. The opportunity for marketers is to develop a coordinated strategy to find, nurture, and convert leads across channels. Join Direct Marketing News and Act-On Software to get the most from your multichannel marketing initiatives.
Marketers rate marketing webinars as the 3rd most effective tactic of all. Join this webinar to learn how and why to include webinars in your content marketing plan.
These four brands start the new year off right with bold marketing initiatives.
The calendar etailer launched new technology two weeks before Black Friday to drive insights from its online data.
In marketing, as in many facets of life, presentation is paramount.
The home improvement retailer builds in-store engagement and revenue through its mobile app.
The local business online platform relies on automated emails to satisfy customers' hunger for relevancy.
Betting on data doesn't always win the marketing game.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.
Learn how Hot97 increased their audience and social presence using live video. When Hot97 implemented live video in their marketing mix - the result was disruptive and went far beyond their expectations.
Take this quiz to learn whether you're a data management all star or wannabe.
Company of the week
Marketry can connect you with the right audience, using effective channels and deliver measureable success. Whether your plan includes online media, offline direct marketing or an integrated combination - we can help.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.