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Should marketers spend more on social and mobile than email in 2012?

February 06, 2012

Mobile and social vs. email: Where should marketers spend their limited dollars this year? It's a question that's top-of-mind for many marketers out there — and that's why we asked you. Thanks to everyone who wrote in. Make sure to check out the Reader Response page in the upcoming issue. You might just see your name in print.
 

AT&T CMO heralds targeted approach

February 01, 2012

For David Christopher, AT&T's CMO of Mobility and Consumer Markets, it's the power and speed of technology that have made his career most rewarding.
 

To know me is to target me

Scott Donaton, Ensemble February 01, 2012

While privacy concerns are understandable, what most people care about at the end of the day is the price-value equation. They're willing to give up personal information about themselves if it helps a marketer target them more effectively and efficiently. If you can use past behaviors and stated preferences to deliver a better experience and waste less time, go for it.
 

Targeting is all in the timing

February 01, 2012

Hiscox USA found that when it sent its direct mail was almost as important as the recipient.
 

Special February Issue: Twitter Tuesdays

January 30, 2012

Do you have questions about targeting? We know you do — and you're in luck! We're turning our Twitter feed (@DMNews) over to experts in the field.
 

Sorry, you can't be interested in music, unless you're a man

Sara Holland January 20, 2012

Here's what happened when I decided to forgo online shopping and venture out for a in-store shopping adventure.
 

Genome tech company names CMO

January 09, 2012

Cambridge, Mass.-based human genome interpretation company Knome Inc. named Jonas Lee its chief marketing officer and head of consumer genomics, Lee told Direct Marketing News Jan. 9.
 

Innovation positions agencies on top

January 01, 2012

Direct Marketing News spoke with Nick Moore, chief creative officer and EVP of Wunderman, about the trends he sees on the horizon for agencies as they move into the new year.
 

Law firm Collins & Lacy seeks to build on statewide expansion with 'marketing passion'

January 01, 2012

South Carolina-based business law firm Collins & Lacy went from a boutique firm to having a statewide presence. The key to this expansion was management's decision to invest in a marketing department, which had previously left communications to its attorneys.
 

Will Google's paid ads affect marketers?

January 01, 2012

Google's paid ads: What will the impact be for marketers? Dorothy Weaver, VP of digital marketing services at Acquirgy, and Tej Shah, VP of e-commerce and marketing at Blue Soda Promo, weigh in.
 

Q&A: Diane Berry, SVP, Coveo

January 01, 2012

Diane Berry, SVP of Coveo, discusses how companies can use customer data to align service, sales and marketing.
 

DMA hires information delivery specialist

December 12, 2011

The Direct Marketing Association (DMA) appointed David Evans to the newly created position of SVP, content and experience. The position was created to better package and deliver information to the marketing community, said DMA CEO Lawrence Kimmel.
 

The nuance of nuance

Mat Zucker, is a member of the John Caples International Awards Executive Board December 01, 2011

I hope you don't need me to tell you how important the idea is in marketing these days. When everyone has the same list, the same boring offers, comparable infrastructure and wide array of media choices, it's the creative idea that differentiates - the single idea which reflects the brand's point of view and connects with the customers to provoke a perceptual and behavioral change to solve a problem.
 

Steve Jobs' effect on marketing

November 01, 2011

While not unexpected, the death of Apple cofounder and CEO Steve Jobs in October triggered an avalanche of reaction from media and businesspeople.
 

Hacker Group specializes 
according to client needs

November 01, 2011

Hacker Group hires individuals who are experts in a particular discipline instead of expecting its employees to be experts in strategizing across all channels. A focus on bottom-line metrics allows the company 
to "get to know" its clients' businesses and determine what discipline would be the best fit, said Jill Kaufman, 
VP of account services.
 

Your company pool should reflect 
national diversity

Keisha Vaughn, chief diversity officer, Draftfcb November 01, 2011

A Jewish colleague recently asked when a Happy New Year memo for Rosh Hashanah would be released to agency employees, citing a note sent to them during the month of Ramadan reminding employees that we have an interfaith prayer room available to all. We often do need reminders to look at the diversity of those around us.
 

Technology will continue to dictate marketer mission, say top CMOs

October 03, 2011

Whether by way of analytics or social connections with consumers and partners, technology will continue to dictate the missions of brands and the role of the CMO, marketing chiefs of some of the best-known corporations told Advertising Week attendees in New York on Oct. 3.
 

Report: Customer acquisition marketers' number one concern

September 27, 2011

Sixty-seven percent of marketers view customer acquisition as their number one challenge, according to The Kern Organization's 2011 Mid-Year Marketing Trends Study, released Sept. 26. Thirty-eight percent of marketers view customer retention as their number one challenge.
 

Prototype iPhone 5 'left in bar' may be marketing strategy, not leak

September 01, 2011

Stop me if you heard this one before. An Apple employee walks into a bar...
 

Steve Jobs' resignation: Will it change the way consumers see Apple?

August 25, 2011

Steve Jobs is a marketing genius. This is a fact. Some would say his greatest success is illustrated by consumer behavior leading up to and following launches of new Apple products.
 

GSI Commerce turns to Hartmann to run global operations unit

June 01, 2011

GSI Commerce has named Tobias Hartmann CEO of its global operations organization, the company said June 1. Hartmann will manage GSI's customer service and direct response businesses, as well as its freight services, and will oversee more than 3,400 employees.
 

Marketo, Zmags launch automation products

May 25, 2011

Two marketing services companies launch products geared toward improving interactions between brands and customers.
 

Experian marketing unit sees double-digit US, international growth

May 18, 2011

Experian said May 18 that full-year fiscal 2011 revenue for its marketing services business increased 14% to $791 million, compared with fiscal 2010. US marketing services revenue grew 11% year-over-year to $367 million. Overall Experian fiscal 2011 revenue increased 8% organically to $4.2 billion, compared with fiscal 2010.
 

Taco Bell media blitz aims to settle score on lawsuit accusations

January 28, 2011

Taco Bell is defending its brand against a lawsuit with a full on media blitz that combines print ads, PR and social media channels to get the public's attention.
 

Q&A: Stephen Thomas, VP of marketing, Edible Arrangements

Jacqueline Renfrow January 01, 2011

Edible Arrangements' VP of marketing explains how the fruit franchiser targeted men for the first time last year
 

The Jamaican Dutchy delivers smart marketing tactics

November 08, 2010

Small business owners might learn a lesson in marketing from The Jamaican Dutchy. The Jamaican Dutchy is a food cart set up on the corner of 50th Street and 7th Avenue, I discovered it one day on my way to see some execs at BBDO whose offices are very close by.
 

American Express Web series explores small business rebrandings

November 03, 2010

American Express has launched a Web series examining how five small businesses, working with branding and design agencies, reinvigorated their companies.
 

DMA chief calls for public education about industry practices: DMA2010

October 12, 2010

Lawrence Kimmel, CEO of the Direct Marketing Association, praised the industry for being ahead of the curve and unveiled its new website October 11 at the DMA 2010 Conference & Exhibition.
 

Bret Michaels shows up at the DMA 2010 and doesn't disappoint

October 11, 2010

Waiting to enter the conference session at this morning's welcome speech and keynote address at the DMA 2010 Conference & Exhibition was like standing in line for a concert--among a throng of avid fans. The big draw? Poison front man Bret Michaels.
 

Gaming the Millennials

October 04, 2010

I had read all about MTV's "Twitter jockey," Gabi Gregg, so I was curious to see her seated a few rows in front of me at an Advertising Week panel discussion.