To gain the attention of increasingly empowered and less trusting customers your campaigns need to be more sophisticated than ever. Join guest speaker Jason McNellis from Forrester Research, Inc. as he discusses "Segmentation Is Not Enough! Four Steps to More Customer Obsessed Campaigns." Jason will outline the technology and analytics that marketers need to dramatically increase marketing performance. Jason will be joined by George Corugedo, CTO of RedPoint Global, who will discuss how to implement these technologies and analytics for maximum effect.
In this webinar, translation veteran Nataly Kelly will give examples of brands that have made mistakes in other countries and languages and why they offer some important lessons.
Getting an audience to attend your webinars is only half the battle; delivering a compelling presentation can be just as important to the success of your events.
Is your marketing taking one step forward and two steps back?
The average tenure of B2B sales leaders is 18 months. Here's why marketers should pay attention to that turnover rate.
Some marketers are drawing IT purchasers into their web under the guise of customer centricity.
Budweiser, IKEA, Subaru, and KLM leverage the power of the pooch to leave their (paw) print on consumers.
The Yankees aren't the only team searching for talent overseas.
Join EPiServer to discover the key to achieving demonstrable results and ROI in your digital marketing efforts and how to execute in a flexible, agile manner—and to leverage technology that supports execution by providing real-time insights.
Stand out from the competition by being a go-to content source for buyers.
MeritDirect uses predictive analytics to determine next best product recommendations. Learn how you can, too.
Research from Google says that 70% of mobile searchers make phone calls to businesses. And the vast majority of those people make phone calls within a few minutes of their search. You need to be ready when those calls come in.
In this webcast, Carlton van Putten--who has spoken at marketing events across North America--will share emerging trends for call analytics in 2014. He'll explain why traditional call tracking is not relevant - in light of what today's call analytics solutions can do.
Late-night yell-and-sell pitches have given way to sophisticated, multichannel, ROI-centric campaigns.
See what our tweeps have been getting up to this month. Follow us @dmnews.
CMO of DTS Kevin Doohan likes his kicks—a collection of more than 100 Nikes that he tweets about nearly every day.
B2C and B2B marketers each have their own set of strategies and challenges, but they also have approaches that can apply to the other's marketing tactics.
Clear marketing language helps marketers tell effective brand stories.
This one-step regimen is more obvious than you think.
Why marketers should focus on meaningful moments rather than the overall customer journey.
Adobe Social's product marketing manager discusses why collaboration between the two remains a challenge and why marketers should keep their eyes on messaging apps.
Don't let its name fool you. Why social selling isn't just for the sales department.
A 1963 study on obedience proves relevant to marketers today.
10 ways small business owners can get their marketing strategies off the ground.
Why the sales manager's role is more crucial than you think.
Those warm fuzzies may be worth more than you think.
Marketing + Cheese: What more could you want?
The financial services company invested in controversial marketing. The question is whether it paid off.
Innovation is more likely to happen when marketing and IT collaborate.
How the good, the bad, and the ugly customer experiences impact your business.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.