marketing

Search Spend Surges

Search Spend Surges

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U.S. paid search spend reached its highest year-over-year growth in three years this past quarter.

What's Your Branding Approach When You Are the Cadillac of Brands?

What's Your Branding Approach When You Are the Cadillac of Brands?

Uwe Ellinghaus is using his flair for customer advocacy to refuel Cadillac's marketing engine.

Marketing Chatter: April 2015

Marketing Chatter: April 2015

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See what our tweeps have been getting up to this month. Follow us @dmnews.

Fast Facts: April 2015

Fast Facts: April 2015

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Some quick info to keep you up-to-date, including the percentage of consumers who notice product placement in TV or film.

Marketing Challenge: Too Old to Be Digital?

Marketing Challenge: Too Old to Be Digital?

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Paulo Gonzales (53) and Bev Wilson (48) are digitally savvy and have had continued success. Regardless, CEO Glenn Eichert is convinced that the company needs a younger digital leader and set out to find one, without discussing it with the pair. Insulted, they decided to approach Eichert about it, but were torn about the best approach to take. What should they do?

Hats Off to the Modern CMO [Infographic]

Hats Off to the Modern CMO [Infographic]

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Not every C-level marketer takes the same approach to get ahead of the game.

Customer Experience Marketing That Makes a Splash

Customer Experience Marketing That Makes a Splash

In this webinar, Silverpop Account Director Keith Meade will outline key tactics you can implement to increase engagement.

Direct Mail Adds Dimension to Marketing

Direct Mail Adds Dimension to Marketing

How three companies are using direct mail marketing to deliver—sales, that is.

2015 Essential Guide to Direct Mail Marketing

2015 Essential Guide to Direct Mail Marketing

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The 2015 Essential Guide to Direct Mail Marketing—everything you need to know about direct mail marketing, all in one spot. Read on for insight.

15 Insights and Observations From Marketing Leaders

15 Insights and Observations From Marketing Leaders

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With advice, declarations, and revelations flowing from a cast of marketing leaders, the 2015 Marketing&Tech Innovation Summit was buzzing. Here, a few of the many thoughts that caught my attention.

Fast Facts: March 2015

Fast Facts: March 2015

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Some quick info to keep you up-to-date, including the percentage of consumers who say that the concept of online privacy in 2015 is an illusion.

Tuning in to NPR's Audience Behavior

Tuning in to NPR's Audience Behavior

Emma Carrasco set about getting inside the minds of NPR's current and prospective customers to guide the fledgling marketing team's strategic planning.

Sales Pros More Likely Than Marketers to Win the CEO Seat

Sales Pros More Likely Than Marketers to Win the CEO Seat

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A new study suggests that sales leaders have a better chance of climbing the corporate ladder than their marketing counterparts.

2015 Essential Guide to Content Marketing

2015 Essential Guide to Content Marketing

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The 2015 Essential Guide to Content Marketing—everything you need to know about content marketing, all in one spot. Read on for insight.

Content Marketing Strategies to Keep—and to Abandon

Content Marketing Strategies to Keep—and to Abandon

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Content marketing is an age-old practice. Some methods are worth keeping; others, not so much.

It's Good to Be King—or Chief Marketing Guru

It's Good to Be King—or Chief Marketing Guru

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Marketers are a creative bunch. That applies to their titles as much as to their campaigns.

50 Shades of Grey Area in Marketing

50 Shades of Grey Area in Marketing

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There's a lot of industry confusion. Here are 50 of the most arousing complexities.

Loverly Unites Brides and Brands in Native-Ad Bliss

Loverly Unites Brides and Brands in Native-Ad Bliss

The wedding planning company's native advertising approach helped its advertiser more than double its average click-through rate (CTR).

Marketing Is in High-Growth Mode

Marketing Is in High-Growth Mode

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Last year direct mail spending grew 2.7%—due in large part to increases in mailing and production costs.

Fast Facts: February 2015

Fast Facts: February 2015

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Some quick info to keep you up-to-date, including the percentage of U.S. smartphone owners who use apps to shop at least once a month.

Marketing Chatter: February 2015

Marketing Chatter: February 2015

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See what our tweeps have been getting up to this month. Follow us @dmnews.

The CMO Who Thinks Less Marketing Is Better

The CMO Who Thinks Less Marketing Is Better

Chris Strain shares how his team listens and responds to the consumers, military personnel, and music festival attendees who can't sate their thirst for CamelBak products.

The Datafication of Marketing

The Datafication of Marketing

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Marketers have never been more obsessed with customer data than they are today. And there's more data than ever to obsess over. Here's a detailed breakdown of where to extract the best consumer insights.

Marketing Challenge: Good Marketer, Bad Attitude

Marketing Challenge: Good Marketer, Bad Attitude

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Jaden Waterman was hired a year ago to oversee email marketing. He's doing a better job than his predecessor, however, he has an attitude. Waterman's boss, Lenore Cranston, has spoken to him, but to no avail. What should she do?

Perception Can Change a Brand's Reality: Answers

Perception Can Change a Brand's Reality: Answers

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Perception can change a brand's reality. See how our readers would tackle this thorny situation.

 Psychological Marketing Trumps Social Media Marketing in 2015

Psychological Marketing Trumps Social Media Marketing in 2015

Insight into customers' emotions will help marketers turn their frowns upside-down.

Marketing M&A Deal Value Triples in 2014

Marketing M&A Deal Value Triples in 2014

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There were four marketing transactions that were each worth more than $2 billion this past year, compared to only one such deal in 2013.

 Marketers' 2015 Priorities Revealed

Marketers' 2015 Priorities Revealed

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Salesforce.com's "State of Marketing" report surveyed B2B and B2C marketers around the globe on budgets, strategies, and metrics.

6 Marketing Lessons From the Packers-Cowboys Game

6 Marketing Lessons From the Packers-Cowboys Game

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Because who doesn't want to relive Sunday's madness all over again?

The 14 Most Popular Articles of 2014

The 14 Most Popular Articles of 2014

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What was hot in marketing in 2014? We take a look back at DMN content that resonated most with readers.

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