Learn about the measures that leading online retailers have taken to increase credibility and security on their websites.
All marketers agree that it's very important to communicate with other departments vis-à-vis customer engagement, so why are so few sales and marketing departments on the same page?
"Cool" features lead shoppers to relevant products, while "creepy" ones identify, track, and target consumers.
Some quick info to keep you up-to-date, including the percent of CMOs and senior marketers who have a growth mandate.
Marketing VP Chris Brown is considering reassigning how much he allots to catalogs, email, and search—all of which drive online sales—but a new allocation strategy isn't clear based on past customer behaviors. More testing would help him decide but his budget is due in a week. What should he do?
More than 90% of marketers say that account-based marketing is valuable, but few actually implement it.
American Red Cross CMO Peggy Dyer says that grit, heart, and authenticity are the formula for purposeful marketing.
U.S. paid search spend reached its highest year-over-year growth in three years this past quarter.
Uwe Ellinghaus is using his flair for customer advocacy to refuel Cadillac's marketing engine.
See what our tweeps have been getting up to this month. Follow us @dmnews.
Some quick info to keep you up-to-date, including the percentage of consumers who notice product placement in TV or film.
Paulo Gonzales (53) and Bev Wilson (48) are digitally savvy and have had continued success. Regardless, CEO Glenn Eichert is convinced that the company needs a younger digital leader and set out to find one, without discussing it with the pair. Insulted, they decided to approach Eichert about it, but were torn about the best approach to take. What should they do?
Chief Marketing Officer & Executive Vice President of Global Sales, Wente Vineyards
Vice President of Marketing, Splash
Senior Vice President, Global Marketing, Experian Marketing Services
Senior Partner,Worldwide Managing Director, Marketing, OgilvyOne Worldwide
Vice President of Marketing and Customer Service, Dice
Chief Marketing Officer, Tintri
Chief Marketing Officer, Tristar Products, Inc.
Chief Marketing & Sales Officer, Mercer
VP of Global Marketing, Sojern
Chief Marketing Officer, TIBCO Software Inc.
VP of Marketing, NewsCred
CMO, Corporate Strategy EVP, HookLogic
Chief Marketing Officer, Penton
Chief Revenue and Marketing Officer, SheKnows Media
Global CMO, Bluewolf
VP of Marketing, Yes Lifecycle Marketing
SVP, Chief Marketing Officer, Cisco
Chief Marketing Officer, Reader's Digest Association
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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...