marketing

Give Consumers a Reason to Feel

Give Consumers a Reason to Feel

Those warm fuzzies may be worth more than you think.

Président Replaces Cheesy TV Spots with Digital

Président Replaces Cheesy TV Spots with Digital

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Marketing + Cheese: What more could you want?

Was Jesus a Good Investment for Kapitall?

Was Jesus a Good Investment for Kapitall?

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The financial services company invested in controversial marketing. The question is whether it paid off.

Why CMOs Need to Befriend CIOs

Why CMOs Need to Befriend CIOs

Innovation is more likely to happen when marketing and IT collaborate.

What Does a Bad Experience Cost Your Brand?

What Does a Bad Experience Cost Your Brand?

How the good, the bad, and the ugly customer experiences impact your business.

What's the Story Sales and Marketing?

What's the Story Sales and Marketing?

How the two departments can co-write valuable insight for buyers.

Infographic: Marketers Allow Social and Analytics to Tell Their Fortunes

Infographic: Marketers Allow Social and Analytics to Tell Their Fortunes

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The future looks bright for marketers' budgets.

Making Ads Add Up for More than a Day

Making Ads Add Up for More than a Day

Focus on ads that go beyond opening consumers' hearts to opening their wallets.

Carrie Hammer Swaps Runway Models for Role Models

Carrie Hammer Swaps Runway Models for Role Models

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CEOs, CMOs, and philanthropists strut their stuff at New York Fashion Week

3 Steps to Achieving Strategic Marketing Relevance

3 Steps to Achieving Strategic Marketing Relevance

Take action to have marketing considered a business driver, not a cost center.

Turner Sports Uses Big Data to "Future Proof" its Media

Turner Sports Uses Big Data to "Future Proof" its Media

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The sports media company attempts to emulate Netflix's model to provide a greater viewing experience.

Debunking the Top 5 Myths of Video Marketing

Debunking the Top 5 Myths of Video Marketing

In this Webinar, our expert hosts will present (and bust!) the top 5 myths of video marketing to help you and your team.

It's All About Me Too!

It's All About Me Too!

Tap into consumers' need for validation.

Happiness Isn't All It's Cracked Up To Be

Happiness Isn't All It's Cracked Up To Be

Associate your brand with compelling emotions to make your CFO and your customers smile.

Tapping the Triggers of the Unconscious Mind

Tapping the Triggers of the Unconscious Mind

Marketers need to make more of an unconscious effort to reach customers.

An Inconvenient (Marketing) Truth

An Inconvenient (Marketing) Truth

Marketers need to address true addressability at scale to thrive.

The 10 Most Essential Skills of the Modern CMO

The 10 Most Essential Skills of the Modern CMO

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Today's marketing landscape is more fluid than ever; CMOs must adapt and evolve, lest they flounder and fail.

Six Oldie, but Goodie Email Rules

Six Oldie, but Goodie Email Rules

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Email marketing can be complicated, but it's Golden Rules are simple.

We Need More Cowbell, Not More Email

We Need More Cowbell, Not More Email

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Marketers must focus on empathy to cut through the email noise.

Kahlúa Gets in the Multichannel Spirit

Kahlúa Gets in the Multichannel Spirit

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The liqueur company mixes online and in-store experiences to create one smooth campaign.

News Byte: ePrize Rebrands as HelloWorld

News Byte: ePrize Rebrands as HelloWorld

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Promotions brand ePrize is changing it up in a big way with a new name to match its expanded offerings.

2014 Resolution: Marketing Clarity

2014 Resolution: Marketing Clarity

The rising power of peer influence can muddy what truly inspires customers to purchase.

A/B Testing Helps RunKeeper Keep Pace with its Customers

A/B Testing Helps RunKeeper Keep Pace with its Customers

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The fitness technology company conducts an A/B test to see which app design best tailors to consumers' activities.

Getting the Most From Multichannel Marketing

Getting the Most From Multichannel Marketing

Rare is the marketing campaign that runs in one channel. Even purposefully prompting an interaction by phone or online via email creates a multichannel campaign. The opportunity for marketers is to develop a coordinated strategy to find, nurture, and convert leads across channels. Join Direct Marketing News and Act-On Software to get the most from your multichannel marketing initiatives.

How and Why to Include Webinars in the Content Marketing Mix

How and Why to Include Webinars in the Content Marketing Mix

Marketers rate marketing webinars as the 3rd most effective tactic of all. Join this webinar to learn how and why to include webinars in your content marketing plan.

Be a Brand Leader, Not a Brand Follower

Be a Brand Leader, Not a Brand Follower

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These four brands start the new year off right with bold marketing initiatives.

Calendars.com's Big Resolution? Breaking Down Big Data

Calendars.com's Big Resolution? Breaking Down Big Data

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The calendar etailer launched new technology two weeks before Black Friday to drive insights from its online data.

Make any Content a Conversation

Make any Content a Conversation

In marketing, as in many facets of life, presentation is paramount.

Lowe's Hammers Home In-Store Engagement Through Mobile

Lowe's Hammers Home In-Store Engagement Through Mobile

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The home improvement retailer builds in-store engagement and revenue through its mobile app.

Targeted Emails Are Just What Delivery.com Ordered

Targeted Emails Are Just What Delivery.com Ordered

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The local business online platform relies on automated emails to satisfy customers' hunger for relevancy.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.