Insight into customers' emotions will help marketers turn their frowns upside-down.
There were four marketing transactions that were each worth more than $2 billion this past year, compared to only one such deal in 2013.
Salesforce.com's "State of Marketing" report surveyed B2B and B2C marketers around the globe on budgets, strategies, and metrics.
Because who doesn't want to relive Sunday's madness all over again?
What was hot in marketing in 2014? We take a look back at DMN content that resonated most with readers.
After amassing impressive and varied marketing experience, former classical musician John Bancroft joined iconic retail brand Harry & David as its SVP of marketing.
Drake Darrow just got awarded a huge promotion. The caveat: Colleague and close friend Chris Tarton will be laid off as a result. How should Darrow handle the situation? Read the full scenario and share your opinion.
Marketers who use data to react to customers in real time will also drive profitable sales. You think you know your customers. But what you see on the surface is rarely the complete picture.
To gain the attention of increasingly empowered and less trusting customers your campaigns need to be more sophisticated than ever. Join guest speaker Jason McNellis from Forrester Research, Inc. as he discusses "Segmentation Is Not Enough! Four Steps to More Customer Obsessed Campaigns." Jason will outline the technology and analytics that marketers need to dramatically increase marketing performance. Jason will be joined by George Corugedo, CTO of RedPoint Global, who will discuss how to implement these technologies and analytics for maximum effect.
In this webinar, translation veteran Nataly Kelly will give examples of brands that have made mistakes in other countries and languages and why they offer some important lessons.
Getting an audience to attend your webinars is only half the battle; delivering a compelling presentation can be just as important to the success of your events.
A focus on customer engagement and loyalty fuels marketing initiatives at BMW, James Hardie, and Hallmark Business Connections.
Is your marketing taking one step forward and two steps back?
The average tenure of B2B sales leaders is 18 months. Here's why marketers should pay attention to that turnover rate.
Some marketers are drawing IT purchasers into their web under the guise of customer centricity.
Budweiser, IKEA, Subaru, and KLM leverage the power of the pooch to leave their (paw) print on consumers.
The Yankees aren't the only team searching for talent overseas.
Join EPiServer to discover the key to achieving demonstrable results and ROI in your digital marketing efforts and how to execute in a flexible, agile manner—and to leverage technology that supports execution by providing real-time insights.
Stand out from the competition by being a go-to content source for buyers.
MeritDirect uses predictive analytics to determine next best product recommendations. Learn how you can, too.
Research from Google says that 70% of mobile searchers make phone calls to businesses. And the vast majority of those people make phone calls within a few minutes of their search. You need to be ready when those calls come in.
In this webcast, Carlton van Putten--who has spoken at marketing events across North America--will share emerging trends for call analytics in 2014. He'll explain why traditional call tracking is not relevant - in light of what today's call analytics solutions can do.
Late-night yell-and-sell pitches have given way to sophisticated, multichannel, ROI-centric campaigns.
See what our tweeps have been getting up to this month. Follow us @dmnews.
CMO of DTS Kevin Doohan likes his kicks—a collection of more than 100 Nikes that he tweets about nearly every day.
B2C and B2B marketers each have their own set of strategies and challenges, but they also have approaches that can apply to the other's marketing tactics.
Clear marketing language helps marketers tell effective brand stories.
This one-step regimen is more obvious than you think.
Why marketers should focus on meaningful moments rather than the overall customer journey.
Adobe Social's product marketing manager discusses why collaboration between the two remains a challenge and why marketers should keep their eyes on messaging apps.
Company of the Week
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As the leading source for direct marketing youth data, ASL Marketing connects your ...