Direct Marketing News asked readers about the paths they've taken to arrive at their current senior marketing role.
It's a thorny question. See what our readers had to say about it.
3 ways to strengthen decisions—by delaying them.
A bit more marketing technology and a bit less hype would be welcome changes in 2013, as marketers continue to adapt to an ever-changing marketplace.
In 2012 we asked you what you'd like more or less of in Direct Marketing News, and what issues are important or overplayed. In 2013 we're responding.
As Rashima Karden and Bill Dunbar waited to present their case to Zap Electronics CEO Jenna Savas, uncertainty failed to unnerve them. They knew their decision was sound.
P.T. Barnum may have been a marketing master, but modern marketers are so adept at their craft that they've turned insider speak into a shopping frenzy.
Don Schultz, the co-creator of integrated marketing, looks out on today's digital marketing landscape and sees the 1930s.
CCO of the Year Pete Winemiller reveals his winning customer-centric strategy, and how it links with the team's marketing goals.
Marketing professionals should understand the importance of good communication to business success.
The career-oriented social network's global product marketing director talks about the inspiration behind the redesigned Company Pages.
The most successful companies are the ones that closely integrate their sales and marketing practices, according to a survey by Aberdeen Group.
Branded content is now on the menu at the International Festival of Creativity in Cannes for the first time.
Database marketing company BlueKai has hired Cory Treffiletti to be its first SVP of marketing.
While 85% of marketers acknowledge the need for an integrated suite to analyze customer data across multiple channels, up to 27% don't perform attribution at all and 35% do so manually through spreadsheets.
Marketing obsessed? You've come to the right place.
Online marketing services company Constant Contact has acquired SinglePlatform, a digital storefront provider that helps small businesses get discovered through mobile and Web searches.
Agency ZenithOptimedia announced its repositioning as a "Live ROI" company, said Dave Penski, president of Zenith, a division of ZenithOptimedia.
Ricoh Production Print Solutions LLC, a digital output marketing company, launched a customer marketing suite for utility companies April 10, said Mike Bryant, worldwide practice leader of strategy and marketing analytics at Ricoh.
Facebook today moved all brand pages onto the Timeline, the profile layout the company unveiled last year, the company said on its website.
Google Analytics launched Social Reports, a set of five reports that apply key business-related metrics to branded social media sites and marketing campaigns. Social Reports tracks more than 400 international social networks, including Facebook, Twitter, Hyves in the Netherlands, VKontakte in Russia and Mixi in Japan, to help marketers measure the value of their social media efforts, said Phil Mui, group product manager at Google Analytics.
Twice a year, the marketing business pauses in its reinvention to expose its fear of fundamental change and highlight the disconnect that exists between what it says and what it does.
Marketers plan to spend slightly more on digital marketing this year than they did in 2011, and are moving some of their spending away from traditional advertising, according to a new report from the Society of Digital Agencies.
Mobile and social vs. email: Where should marketers spend their limited dollars this year? It's a question that's top-of-mind for many marketers out there — and that's why we asked you.
For David Christopher, AT&T's CMO of Mobility and Consumer Markets, it's the power and speed of technology that have made his career most rewarding.
While privacy concerns are understandable, what most people care about at the end of the day is the price-value equation. They're willing to give up personal information about themselves if it helps a marketer target them more effectively and efficiently. If you can use past behaviors and stated preferences to deliver a better experience and waste less time, go for it.
Hiscox USA found that when it sent its direct mail was almost as important as the recipient.
Do you have questions about targeting? We know you do — and you're in luck! We're turning our Twitter feed (@DMNews) over to experts in the field.
Here's what happened when I decided to forgo online shopping and venture out for a in-store shopping adventure.
Cambridge, Mass.-based human genome interpretation company Knome Inc. named Jonas Lee its chief marketing officer and head of consumer genomics, Lee told Direct Marketing News Jan. 9.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.