Those warm fuzzies may be worth more than you think.
Marketing + Cheese: What more could you want?
The financial services company invested in controversial marketing. The question is whether it paid off.
Innovation is more likely to happen when marketing and IT collaborate.
How the good, the bad, and the ugly customer experiences impact your business.
How the two departments can co-write valuable insight for buyers.
The future looks bright for marketers' budgets.
Focus on ads that go beyond opening consumers' hearts to opening their wallets.
CEOs, CMOs, and philanthropists strut their stuff at New York Fashion Week
Take action to have marketing considered a business driver, not a cost center.
The sports media company attempts to emulate Netflix's model to provide a greater viewing experience.
In this Webinar, our expert hosts will present (and bust!) the top 5 myths of video marketing to help you and your team.
Tap into consumers' need for validation.
Associate your brand with compelling emotions to make your CFO and your customers smile.
Marketers need to make more of an unconscious effort to reach customers.
Marketers need to address true addressability at scale to thrive.
Today's marketing landscape is more fluid than ever; CMOs must adapt and evolve, lest they flounder and fail.
Email marketing can be complicated, but it's Golden Rules are simple.
Marketers must focus on empathy to cut through the email noise.
The liqueur company mixes online and in-store experiences to create one smooth campaign.
Promotions brand ePrize is changing it up in a big way with a new name to match its expanded offerings.
The rising power of peer influence can muddy what truly inspires customers to purchase.
The fitness technology company conducts an A/B test to see which app design best tailors to consumers' activities.
Rare is the marketing campaign that runs in one channel. Even purposefully prompting an interaction by phone or online via email creates a multichannel campaign. The opportunity for marketers is to develop a coordinated strategy to find, nurture, and convert leads across channels. Join Direct Marketing News and Act-On Software to get the most from your multichannel marketing initiatives.
Marketers rate marketing webinars as the 3rd most effective tactic of all. Join this webinar to learn how and why to include webinars in your content marketing plan.
These four brands start the new year off right with bold marketing initiatives.
The calendar etailer launched new technology two weeks before Black Friday to drive insights from its online data.
In marketing, as in many facets of life, presentation is paramount.
The home improvement retailer builds in-store engagement and revenue through its mobile app.
The local business online platform relies on automated emails to satisfy customers' hunger for relevancy.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.